Market Research Services Global Market Report 2018

Market Research Services Global Market Report 2018
Starting Price : $ 4000.00 | Pages : 125 | Published : February 2018

SKU CODE : 3031 | Format :

Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services.

North America was the largest region in the market research services market in 2017, accounting for 62% market share. This can be attributed to high demand for broadcast media rating services, opinion research services, internet surveys and public opinion polling services from FMCG, electronics and e-commerce companies. Asia Pacific was the second largest region accounting for 14% market share. Eastern Europe was the smallest region accounting for 1% market share.

Market research companies are increasingly using advanced research technologies to generate consumer insights. For instance, eye tracking technology aids researchers in giving unbiased insights. This technology is used in studying consumer behavior during shopping, wherein researchers can capture actual reaction and time spent gazing at a particular product or a group. Thus, eye tracking technology is helpful for gauging consumer reaction towards products, without any bias or errors.

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