Radio broadcasting industry comprises establishments primarily engaged in broadcasting audio signals. These establishments operate radio broadcasting studios and facilities for the transmission of aural programming to the public, to affiliates, or to subscribers. The radio programs may include entertainment, news, talk shows, business data, or religious services.
The global radio broadcasting market was valued at $113.3 billion in 2017. North America was the largest geographic region accounting for $33.5 billion or 29.6% of the global market. The USA was the largest country accounting for $25.5 billion or 22.5% of the global radio broadcasting market.
Radio stations have been digitalized and are moving towards an online channel to avoid crackly signals and disturbances from ruining a show. Major players in the market have discarded towers and transmitters and are sending content over the internet. Digitization has also brought down costs as less manpower is required to operate.
The companies covered are iHeartMedia, Cumulus Media, Walt Disney, and Sirius XM Radio Inc.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
The radio broadcasting market is segmented into Radio Station, and Radio Network.
Radio Stations comprises establishments primarily engaged in broadcasting aural programs by radio to the public. Programming may originate in their own studio, from an affiliated network, or from external sources.
Radio Networks comprises establishments primarily engaged in assembling and transmitting aural programming to their affiliates or subscribers via over-the-air broadcasts, cable, or satellite. The programming covers a wide variety of material, such as news services, religious programming, weather, sports, or music.