Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services.
The top five companies covered are Nielsen Holdings plc, WPP PLC, Ipsos SA, GfK GROUP and Westat, Inc. Nielsen Holdings was the largest company in the market research services market in 2017.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
The global market research services market was valued at around $192 billion in 2017. North America was the largest region in the market research services market in 2017, accounting for under 63% market share. The USA was the largest country in the market in 2017, accounting for under 47% market share.
Many companies are replacing traditional lengthy surveys with micro surveys to garner quick, real time insights from respondents. Micro surveys offer more real time data with a scope to customize future insights. Micro survey companies also enable companies to quickly interpret and generate trends and patterns.
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