Advertising, Public Relations, And Related Services Market Global Briefing 2018

Advertising, Public Relations, And Related Services Market Global Briefing 2018
Starting Price : $ 1000.00 | Pages : 45 | Published : January 2018

SKU CODE : 2747 | Format :

The advertising, public relations and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities.

North America was the largest region in the advertising, public relations, and related services market in 2017, accounting for around 32% market share. This was mainly due to the presence of a large number of private and government establishments seeking advertising services. Asia Pacific was the second largest region accounting for around 26% market share. Africa was the smallest region accounting for around 4% market share.

Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2016 adding more than 1% to the year’s growth rate for global advertising expenditure. For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year’s most awaited movie “Star Wars: The Force Awakens.” The company also tried to drive sales keeping its stores open 24 hours to host special midnight events.

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