The word ‘media’ refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing.
The global media market was valued at around $2 trillion in 2017. North America was the largest region in the media market in 2017, accounting for around 35% market share. The USA was the largest country in the market in 2017, accounting for above 26% market share.
The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways. Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers.
The top five companies covered are Google, Walt Disney, Time Warner Inc., Facebook and Comcast Corporation. Google Inc. was the largest company in the media industry in 2017.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
The media market is segmented into Web Content, Search Portals And Social Media, TV and Radio Broadcasting, Print Media, Film And Music and Information Services.
Web Content, Search Portals And Social Media segment comprises establishments mainly engaged in publishing and/or broadcasting content on the Internet exclusively and web search portals. This does not include non-internet versions of published or broadcasted data. The data may be in a textual, audio or video form.
TV and Radio Broadcasting segment is defined as production and distribution of audio and video content through different modes of electronic communication. The broadcast media was solely represented by radio before the advent of television. Many functions of radio have been taken over other by forms of media including the television and internet Radio and television broadcasting is the dominant segment in the current landscape of the media industry.
Print Media industry consists of newspapers, magazines and journals. Print media is now considered traditional and perhaps obsolescent. Currently, print media is not a dominant segment of the media industry but still retains a significant role in day-to-day life.
Film And Music industry mainly consists of establishments engaged in the production and distribution of motion pictures and other forms of videos, musical recordings, publishing music or providing sound recording and related services.
Information Services segment includes news syndicates, libraries and archives. These organizations provide news reports, articles, pictures, public historical documents, photographs, maps, audio material, audiovisual material, and other archival material of historical interest.