Photographic services include processes for creating durable images by recording light or through an electromagnetic radiation by means of an image sensor or chemically by means of a light sensitive photographic film. It includes editing, processing and presenting pictures as desired by customers. Photographic services include school portraits, wedding photography, special occasions and event photography.
The global photographic services market was valued around $43 billion in 2017. North America was the largest region in the photographic services market in 2017, accounting for around 44% of the total market. The USA was the largest country in the market accounting for around 34% of the total market.
Photographers and service providers are increasingly exploring opportunities in niche markets to increase market value and customer base. Expertise and specialization in fields of sports, events, landscapes, wildlife, weddings, and street photography, are significantly gaining popularity.
The top four companies covered are Lifetouch Inc., Studio Alice Co Ltd, Getty Images, Inc., and Portrait Innovations. Lifetouch Inc. was the largest company in the photographic services market.
The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.
The photographic services market is segmented into Portrait Studios and Commercial Studios.
Portrait Studios provide video, still or digital portrait photography services.
Commercial Studios take pictures for commercial use such as advertisements or merchandising.
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