Radio broadcasting industry comprises establishments primarily engaged in broadcasting audio signals. These establishments operate radio broadcasting studios and facilities for the transmission of aural programming to the public, to affiliates, or to subscribers. The radio programs may include entertainment, news, talk shows, business data, or religious services.
The global radio broadcasting market was valued at $113.3 billion in 2017. North America was the largest geographic region accounting for $33.5billion or 29.6% of the global market. The USA was the largest country accounting for $25.5 billion or 22.5% of the global radio broadcasting market.
Radio stations have been digitalized and are moving towards an online channel to avoid crackly signals and disturbances from ruining a show. Major players in the market have discarded towers and transmitters and are sending content over the internet. Digitization has also brought down costs as less manpower is required to operate.
Companies Covered: iHeartMedia, Cumulus Media, Walt Disney, Sirius XM Radio Inc.
Market Segments Included: Radio Station, Radio Network
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