Television broadcasting industry comprises establishments primarily engaged in broadcasting images together with sound. These establishments operate television broadcasting studios and facilities for the programming and transmission of programs to the public. These establishments also produce or transmit visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studio, from an affiliated network, or from external sources.
The global television broadcasting market was valued at $317.2 billion in 2017. North America was the largest geographic region accounting for $93.9 billion or 29.6% of the global market. The USA was the largest country accounting for $71.3 billion or 22.5% of the global television broadcasting market.
Many studios are increasing their budgets for TV shows to produce high quality content. Since studios now have many platforms to generate revenues, studios are willing to invest on producing high quality content. For example, Netflix invested about £100million on the TV series The Crown. Thus, the demand for quality content and the availability of multiple a such as video on demand platforms such as Netflix, Hulu, mobile applications and web portals to generate revenues encouraged studios to produce TV shows with high budgets.
Companies Covered: Time Warner Inc., Walt Disney, Viacom Inc., CBS Corporation, NBC Universal Media LLC
Market Segments Included: Television Station, Television Network
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