Loading the content... Loading depends on your connection speed!

Shopping Cart - $0.00
Market Outlook for the Biscuit Sector In SAARC
  • 1. Requirement
  • Requriement

  • A Private Equity company had identified an undisclosed biscuit manufacturer in the SAARC region (India, Bangladesh, Pakistan, Sri Lanka) as a target and wanted an assessment of the outlook for the sector.
    In particular it wanted to know:
    Operations, risks and regulations.
    The relevant market and its forecast growth.
    Main competitors, and their strength.
    Main channels, forecast channel growth.
    How the sales process works.
    Relevant consumer trends.
    Assessment/ advice.
  • 2. Solution
  • Solution

  • TBRC delivered a report covering:
    Operational set up and challenges for biscuit manufacturers in India.
    Food regulation and control.
    Regulatory and other risks.
    Market volume and market share for sweet biscuits.
    Main competitors , approximate market shares and outlook.
    Key channels for biscuit sales and approximate share.
    Consumer trends and outlook.
    Market attractiveness benchmarked on various criteria.
  • 3. Methodology
  • Methodology

  • TBRC conducted research through:
    Secondary research: e.g. fssai.gov.in, Pakistan Food Association, market reports e.g. BMI, First Research, trade journals and news.
    Primary research:

    • 10 supply-side interviews: Sales and Marketing, R&D and Product Development Heads in biscuit companies.
      10 demand side interviews with distributors, supermarkets.

    Our Analysts used the information gathered from the above sources, analysed and forecast the data.

  • 4. Client Benefits & Feedback
  • Client Benefits & Feedback

  • On the basis of the report and other information the Private Equity company eventually bid for the company, however the deal broke down as valuations could not be agreed.

Leave a Comment