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Business Plan For Software Start-up Company To Attract Investors
  • 1. Requirement
  • Requriement

  • A software start up company wanted a business plan which it could use to present to and attract investors.
  • The client wanted to understand:
    Testing the viability and visibility of the business plan
    Market information on the service category
    Service offerings of the probable competitors
    Financial projection for the next 5 years
  • 2. Solution
  • Solution

  • TBRC delivered the following in form of a PowerPoint presentation to meet the client’s needs.
  • A detailed analysis on :
    Analysis of Operational and Technology Plan
    Strategic Insights
    Sales and Marketing plans and costs
    Value chain analysis
    Break even analysis
    Annual and 5 year revenue projections and profitability
  • Analysis Frameworks PESTLE and Potter’s Five Force
  • Market share of existing players highlighting key competitors.
  • 3. Methodology
  • Methodology

  • TBRC worked hand –in-hand with the client on the plan, questioning assumptions, and ensuring the message was strong and believable. This included:
    Secondary research to understand the current market and service offerings and financials of existing companies.
    Primary research was conducted to gather data on:

    • Market share
      IT Services Offerings

    Our Analysts used the information gathered from the above sources, analysed and presented the results.

  • 4. Client Benefits & Feedback
  • Client Benefits & Feedback

  • On the basis of this research and other findings, the company presented its case before the investors and got their approval.

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