A software start up company wanted a business plan which it could use to present to and attract investors.
The client wanted to understand:
Testing the viability and visibility of the business plan
Market information on the service category
Service offerings of the probable competitors
Financial projection for the next 5 years
TBRC delivered the following in form of a PowerPoint presentation to meet the client’s needs.
A detailed analysis on :
Analysis of Operational and Technology Plan
Sales and Marketing plans and costs
Value chain analysis
Break even analysis
Annual and 5 year revenue projections and profitability
Analysis Frameworks PESTLE and Potter’s Five Force
Market share of existing players highlighting key competitors.
TBRC worked hand –in-hand with the client on the plan, questioning assumptions, and ensuring the message was strong and believable. This included:
Secondary research to understand the current market and service offerings and financials of existing companies.
Primary research was conducted to gather data on:
IT Services Offerings
Our Analysts used the information gathered from the above sources, analysed and presented the results.
4. Client Benefits & Feedback
On the basis of this research and other findings, the company presented its case before the investors and got their approval.