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Optoelectronics Competitor Benchmarking
  • 1. Requirement
  • Requriement

  • A leading Optoelectronics manufacturer wanted a detailed competitor benchmarking study in order to:
    Identify its key competitors
    Evaluate them according to standard parameters
    Assess competitor strength
    Develop strategies based on a better understanding of its competitive position
  • 2. Solution
  • Solution

  • The in-depth research and findings was delivered to the client as:
    Overview and findings
    Competitor peer group with justification
    Competitor assessment by parameters including: product pipeline, patents, brand share, revenues, social media presence.
    Weighted competitor ranking based on parameter scores
    Assessment of the client’s competitive position based on its benchmarked strengths and weaknesses
    Competitive strategy action points
  • 3. Methodology
  • Methodology

  • We conducted thorough research of the specific industry in Opto Electronics through:-
    Secondary research: Company websites, annual reports, social networks, IEEE, FDA, US Patent Office, European Patent Office.
    Primary research: Interviewing top level management, Decision makers, Sales Head, R&D Head, University Professors.
    ur Analysts (industry experts) used the information gathered from the above sources, analyzed the data and offered a two-format solution to the client.
  • 4. Client Benefits & Feedback
  • Client Benefits & Feedback

  • Based on the study the client was able to:
    Identify its strengths and weaknesses and develop improvement strategies.
    Understand which competitors posed the greatest threat.
    Target competitor weaknesses.
    Gain competitive advantage, helping to improve the client’s competitive ranking over the next year.

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