A leading Optoelectronics manufacturer wanted a detailed competitor benchmarking study in order to:
Identify its key competitors
Evaluate them according to standard parameters
Assess competitor strength
Develop strategies based on a better understanding of its competitive position
The in-depth research and findings was delivered to the client as:
Overview and findings
Competitor peer group with justification
Competitor assessment by parameters including: product pipeline, patents, brand share, revenues, social media presence.
Weighted competitor ranking based on parameter scores
Assessment of the client’s competitive position based on its benchmarked strengths and weaknesses
Competitive strategy action points
We conducted thorough research of the specific industry in Opto Electronics through:-
Secondary research: Company websites, annual reports, social networks, IEEE, FDA, US Patent Office, European Patent Office.
Primary research: Interviewing top level management, Decision makers, Sales Head, R&D Head, University Professors.
ur Analysts (industry experts) used the information gathered from the above sources, analyzed the data and offered a two-format solution to the client.
4. Client Benefits & Feedback
Based on the study the client was able to:
Identify its strengths and weaknesses and develop improvement strategies.
Understand which competitors posed the greatest threat.
Target competitor weaknesses.
Gain competitive advantage, helping to improve the client’s competitive ranking over the next year.