The client wanted :
Commercial and technical SWOT analysis of an airport software provider for potential acquisition
Understanding of the airport information systems market worldwide
The deliverable was in the form of a word document that consisted of:
Global common use passenger processing systems (CUPPS) Market
Market position & future prospects
Recommendations and conclusions
20 + interviews conducted with all the airport information system providers across the globe.
The methodology used was:
Identified airport software providers worldwide
Collecting information laid out by the client in the scope of the study through secondary sources such as – company websites , financial filings, company marketing material (white papers, sales presentations where available and case studies), news & media research and proprietary databases.
The data received from secondary sources was validated through primary research and then analysed.
4. Client Benefits & Feedback
The client said- “I am very satisfied with the quality of your work. So I am thinking of using your service continuously since we have other potential projects in the relevant business area.”