The client was interested in assessing UAE as a potential market for providing telecom services. In particular they wanted to know:
Current market size, growth and forecast
Pricing structure for competing
View of executives from the industry
Market attractiveness for a new entrant
Research findings were delivered as a report including:
Detailed findings on the market in UAE
Market volume and market share
Services and their prices
Company profiles of top companies
Highlights of all interviews
Conducted 16 interviews in UAE
In depth interviews including both open questions and closed quantitative questions.
Calls recorded or carefully noted with the permission of the respondent.
Information was gathered through relevant sources such as competitor company websites, industry associations, journals etc.
4. Client Benefits & Feedback
The client used this study to plan their market entry strategy.