The client wanted to sell voice guides along with car navigation systems in countries such as Thailand, Malaysia, Indonesia and some other English speaking countries. For this purpose they are looking for a Text-to-Speech (TTS) system developer that can make a TTS system tailored to their specifications. The client already had a TTS system for Japanese and would like to gain a better understanding of the market for these technologies for other languages.
The deliverable was in the form of a word document that consisted of:
TTS system suppliers selection criteria
TTS system supplier 1 (repeated for all relevant TTS suppliers identified)
Recommendation on vendors
15 + interviews conducted in all the regions with all the possible TTS companies.
The methodology used was:
Identified relevant TTS system companies world-wide
Collected information laid out by the client in the scope of the study through secondary sources such as – company websites , financial filings, company marketing material (white papers, sales presentations where available and case studies), news & media research and proprietary databases.
The data received from secondary sources was validated through primary research and then analysed.
4. Client Benefits & Feedback
The client was very satisfied with the report as it met their requirement of comparing and selecting the right vendors to see their voice guides.