Media Coverage

Interactive Advertising Market Definition And Segments

Interactive advertising is a form of marketing communication that engages consumers directly through active participation, feedback, or interaction, which encourages two-way communication and engagement, allowing consumers to interact with the ad content in real time. This advertising aims to captivate viewers, gather insights, and drive engagement and conversions, ultimately boosting brand awareness and generating leads. The main types of interactive advertising are sponsorship, blogging, widgets, offline activation, and social media. Sponsorship advertisement refers to promotional content created by a company or individual supporting an event, activity, or organization in exchange for visibility and branding opportunities. It is used by organizations such as small and medium enterprises (SMEs) and large enterprises. The end users includes media and entertainment, banking, financial services and insurance (BFSI), retail and e-commerce, automotive, education, and others The interactive advertising market covered in this report is segmented – 1) By Advertising Type: Sponsorship, Blogging, Widgets, Offline Activation, Social Media 2) By Organization Size: Small And Medium Enterprises, Large Enterprises 3) By End-User: Media And Entertainment, Banking, Financial Services And Insurance (BFSI), Retail And E-Commerce, Automotive, Education, Other End Users The interactive advertising market size has grown strongly in recent years. It will grow from $32.97 billion in 2023 to $35.65 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to internet penetration, mobile adoption, social media platforms, e-commerce growth, and video content consumption. The interactive advertising market size is expected to see strong growth in the next few years. It will grow to $49.38 billion in 2028 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to the rise of influencer marketing, sustainable advertising practices, the emergence of connected TV (CTV), 5g technology adoption, and AI and machine learning integration. Major trends in the forecast period include interactive video ads, interactive audio ads, AI-powered personalization, virtual events and experiential marketing, and social commerce integration.

The Impact of Rising Social Media Penetration on Interactive Advertising

The rising penetration of social media is expected to propel the growth of the interactive advertising market going forward. Social media penetration refers to the increasing prevalence and usage of social media platforms among individuals and communities worldwide. Social media penetration is due to increased accessibility and evolving user preferences for connection and entertainment. Social media serves as a dynamic platform for interactive advertising, enabling brands to create engaging and personalized experiences that foster meaningful connections with their audience, drive brand engagement, and, ultimately, achieve their marketing objectives. For instance, according to a report by Kepios Pte. Ltd., a Singapore-based strategy consultancy company, the global social media user base increased by 227 million compared to 2021, reaching 4.70 billion by the beginning of July 2022. Therefore, the rising penetration of social media is driving the growth of the interactive advertising market. Major companies operating in the interactive advertising market are Adobe Inc., Ogilvy & Mather Worldwide Inc., Roku Inc., BBDO Worldwide Inc., MullenLowe Group Ltd., Taboola Inc., Grey Group Inc., Deutsch LA., BuzzFeed Inc., Mood Media Corporation, George P. Johnson Company, Wieden + Kennedy LLC, Droga5 LLC, Crispin Porter & Bogusky LLC, The Martin Agency LLC, BSSP Inc., Keo Marketing Inc., Mood Media, Shine Interactive LLC, NxtConcepts Inc.

Interactive Advertising Embraces Innovation To Drive Deeper Engagement And Conversions

Major companies operating in the interactive advertising market focus on innovative audience engagement solutions to meet the growing demand. Innovative audience engagement solutions play a pivotal role in interactive advertising by fostering meaningful interactions, capturing attention, and driving deeper brand engagement, ultimately enhancing campaign effectiveness and ROI. For instance, in January 2023, Inuxu Digital Media Technologies, an India-based digital media technology company, launched interactive advertising features via WhatsApp, introducing Click to Call and Click to Whatsapp functionalities. It is designed to provide a more straightforward, intuitive way for advertisers to connect with users and achieve desired goals. This includes the introduction of new customer call-to-action (CTA) features, allowing seamless conversion directly through WhatsApp or phone calls. These direct contact options streamline the conversion process, reducing bounce rates and expediting lead nurturing through preferred communication channels.

Dentsu Strengthens Creative Production Capabilities With Acquisition Of Tag Worldwide

In June 2023, Dentsu Group Inc., a Japan-based media and digital marketing communications company, acquired Tag Group for an undisclosed amount. This acquisition aims to enhance Dentsu Group's creative production capabilities, customer experience management, and dynamic content optimization services, aligning with customer transformation and technology (CT&T) strategy. Tag Group is a UK-based marketing production agency specializing in interactive marketing. North America was the largest region in the interactive advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the interactive advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the interactive advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The interactive advertising market includes revenues earned by entities by providing services such as digital display ads, cross-channel integration, and ad campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The interactive advertising research report is one of a series of new reports from The Business Research Company that provides interactive advertising market statistics, including the interactive advertising industry's global market size, regional shares, competitors with an interactive advertising market share, detailed interactive advertising market segments, market trends and opportunities, and any further data you may need to thrive in the interactive advertising industry. This interactive advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Multichannel Marketing Hubs Market Definition And Segments

Multichannel marketing hubs refer to an integrated platform designed to streamline and optimize marketing efforts across multiple channels. It centralizes customer data, allowing businesses to create, manage, and analyze campaigns across various channels such as email, social media, websites, and mobile apps. The main products of multichannel marketing hubs are websites, mobile, email, and other products. The mobile segment refers to the technologies and approaches aimed at reaching and engaging customers through mobile devices such as smartphones and tablets, leveraging channels such as mobile apps, SMS, and push notifications to deliver personalized experiences and drive user interaction. The various deployments involved are cloud-based, and on-premises, which are used for applications such as business-to-business (B2B), and business-to-consumer (B2C). The multichannel marketing hubs market covered in this report is segmented – 1) By Product: Website, Mobile, Email, Other Product 2) By Deployment: Cloud-based, On-premises 3) By Application: Business-to-Business (B2B), Business-to-Consumer (B2C) The multichannel marketing hubs market size has grown rapidly in recent years. It will grow from $5.25 billion in 2023 to $5.8 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to increasing digitalization, growing demand for personalization, regulatory compliance requirements, competitive pressure, and market dynamics The multichannel marketing hubs market size is expected to see rapid growth in the next few years. It will grow to $8.76 billion in 2028 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to emphasis on customer experience, integration of offline and online channels, rise of account-based marketing, and shift towards unified customer data platforms. Major trends in the forecast period include omnichannel orchestration, real-time personalization, enhanced data privacy and compliance, integration with emerging channels, and expansion of customer journey analytics.

Influence Of Social Media On The Multichannel Marketing Hub Market

The rising significance of social media is expected to propel the growth of the multichannel marketing hub market going forward. The rising significance of social media lies in its global reach, facilitating communication, networking, marketing, influence, customer engagement, information sharing, and cultural expression. Multi-channel social media marketing helps to enhance engagement with users on multiple platforms, encourage conversations, and build relationships with potential customers. For instance, in January 2022, according to DataReportal, a Singapore-based online reference library, there were 4.62 billion social media users around the world in January 2022, an increase from 4.19 billion in January 2021. Therefore, the rising significance of social media is driving the growth of the multichannel marketing hub market. Major companies operating in the multichannel marketing hubs market are International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Experian plc, SAS Institute Inc., Pegasystems Inc., Catalina Marketing Corporation, Zeta Global Holdings Corp, Acquia Inc., Optimizely CMS, Selligent Marketing Cloud, AdMedia Partners Inc., Epsilon Data Management LLC, Maropost Inc., RedPoint Global Inc., Sailthru Inc., Cheetah Digital Inc., Toggl OU, Media Culture LLC, Nexcessnet LLC, Adfire Health LLC, Emma, Vuture Ltd., Ninja Promotional Marketing Inc

Developments In AI And Machine Learning Technologies

Major companies operating in the multichannel marketing hub market focus on the development of AI and machine learning technologies, such as AI content generators, to enhance competitive edge and customer engagement. The AI content generator platform improves computer-generated content by rewriting existing material using human logic, resulting in the creation of high-quality articles. For instance, in April 2023, Constant Contact Inc., a US-based advertising services company, launched the first multichannel AI content generator designed for small businesses and nonprofits. It enables customers to automate copywriting for email, text, and social media campaigns. This platform built with the company's proprietary data and AI algorithms, identifies the most engaging content for small business customers, and automating the writing process allows users to efficiently create engaging messages, thereby saving precious time.

Marigold And Cheetah Digital Merge To Define Next Era Of Customer-Centric Marketing

In October 2021, Cheetah Digital, a US-based marketing services company, underwent a merger with Marigold for an undisclosed amount. The merger broadens and strengthens the capacity of both Marigold and Cheetah Digital to provide cutting-edge email, omnichannel, personalization, and loyalty solutions. Marigold is a US-based marketing services company that offers multichannel digital marketing services. North America was the largest region in the multichannel marketing hubs market in 2023. The regions covered in the multichannel marketing hubs market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the multichannel marketing hubs market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The multichannel marketing hubs market consists of revenues earned by entities by providing services such as data integration and management, campaign management, content management, analytics and insights, and cross-channel engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. The multichannel marketing hubs market also includes sales of storage devices, networking equipment, and devices for data processing and analytics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The multichannel marketing hubs market research report is one of a series of new reports from The Business Research Company that provides multichannel marketing hubs market statistics, including the multichannel marketing hubs industry global market size, regional shares, competitors with multichannel marketing hubs market share, detailed multichannel marketing hubs market segments, market trends, and opportunities, and any further data you may need to thrive in the multichannel marketing hubs industry. This multichannel marketing hubs market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Live Internet Protocol (IP) Broadcast Equipment Market Definition And Segments

Live Internet protocol (IP) broadcast equipment refers to the device used to produce, transmit, and distribute live media content over IP (internet protocol) networks. This equipment facilitates the real-time delivery of live events, news, sports, entertainment, or corporate communications, allowing broadcasters, content creators, and enterprises to reach audiences across various platforms and devices. The main types of live Internet protocol (IP) broadcast equipment include broadcast switchers, switches and servers, infrastructure, and others. A broadcast switcher is a device used to select between multiple audio or video sources and route them for live broadcast or recording, facilitating seamless transitions between different inputs. These are provided by various sales channels such as online and offline for various applications including broadcast production centers, in-stadium broadcast, outside broadcast vans, and others. The live internet protocol (IP) broadcast equipment market covered in this report is segmented – 1) By Type: Broadcast Switcher, Switches And Servers, Infrastructure, Other Types 2) By Sales Channel: Online, Offline 3) By Application: Broadcast Production Centers, In-Stadium Broadcast, Outside Broadcast Vans, Other Applications The live Internet protocol (IP) broadcast equipment market size has grown rapidly in recent years. It will grow from $1.25 billion in 2023 to $1.44 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to demand for high-quality content, increased adoption of 4k and UHD broadcasting, the rise of virtualization and software-defined networking, demand for multiplatform content delivery, and integration of cloud services. The live Internet protocol (IP) broadcast equipment market size is expected to see rapid growth in the next few years. It will grow to $2.61 billion in 2028 at a compound annual growth rate (CAGR) of 16.0%. The growth in the forecast period can be attributed to the rising of remote production, growing demand for live sports streaming, increasing focus on sustainability, adoption of next-generation codecs, and expansion of virtual and augmented reality. Major trends in the forecast period include cloud-based production solutions, remote production workflows, IP-based interoperability standards, advanced video compression technologies, and AI and machine learning integration.

OTT Platform Boom Fuels Surge In The Live IP Broadcast Equipment Market Growth

The rising popularity of OTT platforms is expected to propel the growth of the live Internet protocol (IP) broadcast equipment market going forward. OTT (over-the-top) platforms refer to streaming services that deliver audio, video, and other media content over the internet directly to users, bypassing traditional distribution channels such as cable or satellite television. The demand for OTT platforms is rising due to affordable pricing, original content and exclusive releases, flexibility and control, and mobile accessibility. Live streaming is a differentiator for OTT platforms, attracting and retaining subscribers. OTT providers use reliable and high-performance IP-based broadcast equipment capable of delivering seamless live broadcasts over the internet to meet the growing demand for live-streaming content. For instance, according to reports by Exploding Topics, a US-based platform that focuses on identifying and monitoring emerging trends and topics on the internet, Amazon Prime (an OTT service provider) had 230 million Prime members worldwide in 2022, which increased from 213 million in 2022. Furthermore, according to reports published by Mint, an India-based business, and financial daily newspaper, the total audience for OTT platforms rose by 13.5% to reach 481.1 million in 2023, compared to 423.8 million in 2022. Therefore, the rising popularity of OTT platforms is driving the growth of the live Internet protocol (IP) broadcast equipment market. Major companies operating in the live internet protocol (IP) broadcast equipment market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Ericsson AB, Arista Networks Inc., Belden Inc., Evertz, Blackmagic Design Pty Ltd., Ross Video Ltd., Imagine Communications, EVS Broadcast Equipment SA, NewTek Inc., Grass Valley, Sencore Inc., ETL Systems Ltd., Lynx Technik AG, Matrox Graphics Inc., RIEDEL Communications GmbH & Co. KG, LAWO AG, Teradek LLC, AJA Video Systems Inc., Telos Alliance, Ikegami Tsushinki Co. Ltd., Beijing Gefei Technology Co. Ltd.

Advanced Live IP Broadcast Equipment For Enhanced Live Productions

Major companies operating in the live Internet protocol (IP) broadcast equipment market are focused on developing advanced switchers and professional-grade cameras, such as ATEM Television Studio HD 8 and Blackmagic Studio Camera 6K Pro, to enhance live production capabilities. The ATEM Television Studio HD 8 and Blackmagic Studio Camera 6K Pro are advanced broadcasting equipment designed for professional live video production. The ATEM Television Studio HD 8 is an all-in-one HD video switcher with advanced streaming and recording capabilities. On the other hand, the Blackmagic Studio Camera 6K Pro is a high-end studio camera tailored for live production, featuring a larger 6K Super 35 sensor and an EF lens mount for cinematic image quality. For instance, in February 2023, Blackmagic Design Pty Ltd., an Australia-based digital cinema and hardware manufacturer, launched ATEM Television Studio HD 8 and Blackmagic Studio Camera 6K Pro, designed for professional live production setups. The ATEM Television Studio HD8 is a small live production switcher integrated with a broadcast control panel. It features 8 x 3G-SDI inputs, streaming, recording, multiview, DVE, keyers, USB webcam compatibility, media players, talkback, and optional cloud storage. The Blackmagic Studio Camera 6K Pro is a professional-grade camera for live production with advanced capabilities like remote-controlled ND filters, a bigger 6K sensor, and compatibility with various lenses. It enables live streaming with talkback, tally, color correction, and raw recording.

DOMO Broadcast Systems Expands Global Presence With Acquisition Of Wave Central LLC

In November 2023, DOMO Broadcast Systems, a UK-based broadcast company, acquired Wave Central LLC for an undisclosed amount. The acquisition aims to strengthen Domo Broadcast's position in the live IP broadcast equipment sector, particularly in North America, and enhance its product portfolio for live events, sports coverage, film production, and unmanned applications. Wave Central LLC is a US-based provider of wireless broadcast equipment. North America was the largest region in the live Internet protocol (IP) broadcast equipment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the live internet protocol (IP) broadcast equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the live internet protocol (IP) broadcast equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The live Internet protocol (IP) broadcast equipment market consists of sales of IP cameras, transmitters and gap fillers, audio mixers and interfaces, encoding and decoding devices, video servers, routers, amplifiers, and antennas. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The live Internet protocol (IP) broadcast equipment market research report is one of a series of new reports from The Business Research Company that provides live Internet protocol (IP) broadcast equipment market statistics, including live Internet protocol (IP) broadcast equipment industry global market size, regional shares, competitors with an live Internet protocol (IP) broadcast equipment market share, detailed live Internet protocol (IP) broadcast equipment market segments, market trends and opportunities, and any further data you may need to thrive in the live Internet protocol (IP) broadcast equipment industry. This live Internet protocol (IP) broadcast equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Playout Automation & Channel-In-A-Box Market Definition And Segments

Playout automation and channel-in-a-box refer to technologies used in the broadcasting industry for the streamlined management and broadcasting of audiovisual content on television channels. Playout automation controls the scheduling, sequencing, and transmission of audiovisual content, whereas channel-in-a-box solutions combine playout automation with video server capabilities, graphics generation, and other critical functions in a small, software-defined package. The main types of playout automation & channel-in-a-box are international broadcasters and national broadcasters. International broadcasters are media organizations that produce and distribute content to audiences across national borders. Various channels are involved, including single channels and multiple channels, for several applications such as news, sports, entertainment, cartoons, and lifestyle. The playout automation & channel-in-a-box market covered in this report is segmented – 1) By Type: International Broadcasters, National Broadcasters 2) By Channel: Single Channel, Multiple Channel 3) By Application: News, Sports, Entertainment, Cartoons And Lifestyle The playout automation & channel-in-a-box market size has grown rapidly in recent years. It will grow from $2.79 billion in 2023 to $3.32 billion in 2024 at a compound annual growth rate (CAGR) of 19.0%. The growth in the historic period can be attributed to cost reduction, efficiency improvements, content delivery demands, and regulatory compliance. The playout automation & channel-in-a-box market size is expected to see rapid growth in the next few years. It will grow to $6.75 billion in 2028 at a compound annual growth rate (CAGR) of 19.4%. The growth in the forecast period can be attributed to cloud adoption, IP-based infrastructure, remote production, personalization and targeted advertising. Major trends in the forecast period include hybrid playout solutions, integrated workflows, remote management, quality of experience optimization, and sustainability and green broadcasting.

Impact Of Rising Demand For OTT Services On The Playout Automation & Channel-In-A-Box Market

The rising demand for OTT (over-the-top) services is expected to propel the growth of the playout automation & channel-in-a-box market going forward. Over-the-top (OTT) services refer to streaming platforms or content providers that deliver media content directly to users over the Internet without the involvement of traditional cable, or broadcasting networks. OTT services are growing rapidly due to their wide content selection, affordability, and the convenience of on-demand viewing. Playout automation and channel-in-a-box solutions ensure seamless viewing experiences for OTT subscribers by automating content delivery and minimizing interruptions. For instance, in April 2023, according to a press release shared by Netflix Inc., a US-based streaming media company, Netflix had 223 million paying subscribers in the fourth quarter of 2022, and by the first three months of 2023, that number had risen to 231 million. Therefore, the rising demand for OTT services is driving the growth of playout automation & channel-in-a-box market. Major companies operating in the playout automation & channel-in-a-box market are Rohde & Schwarz GmbH & Co. KG, Vector3 Group, Grass Valley USA LLC, Harmonic Inc., Evertz Microsystems Ltd., Blackmagic Design, Imagine Communications Corp., Skyline Communications, Vizrt Group, Dalet Digital Media Systems, Bitcentral Inc., Tightrope Media Systems, Crispin Corporation, Enco Systems, BroadStream Solutions, Cinegy LLC, Pixel Power Ltd., Anyware Video Corp., Florical Systems, Leightronix Ltd., Playbox Technology, Miranda Technologies, Primestream Corporation, Nverzion, Cavena Image Products AB

Innovations In Latest-Generation Broadcast Playout Systems

Major companies operating in the playout automation and channel-in-a-box market are developing innovative technologies, such as the latest-generation broadcast playout, to better serve customers with advanced features. The latest-generation broadcast playout is an advanced and cutting-edge technology used in the broadcasting industry for the seamless playout of audiovisual content on television channels. For instance, in March 2024, PlayBox Neo Ltd., a Bulgaria-based provider of communications and information technology services, launched the AirBox Neo-20, the latest generation of their server-based television channel branding and playout system, which features extended live input capabilities and a browser-based multiviewer with lost-signal and frozen-signal alerts. This advanced system provides automated content streaming and broadcast playout for various types of TV channels, including cloud-based, satellite, cable head-ends, and over-the-air broadcasters. It is designed to enhance operator efficiency, support round-the-clock automated operation on different scales, and cater to the evolving needs of broadcasters and TV channel owners.

STG Acquires Avid Technology To Boost Innovation In Music Technology

In November 2023, Symphony Technology Group, a US-based private equity firm, acquired Avid Technology Inc. for $1.4 billion. Through this acquisition, STG aims to provide the operational and financial resources needed to enhance its innovation capabilities, and strategic growth vision, delivering increased value to its customers while leveraging STG's expertise and resources to drive the company's development and success in the music technology sector. Avid Technology Inc. is a US-based developer of an open and integrated technology platform designed for digital media content production and provides playout automation and channel-in-a-box solutions. North America was the largest region in the playout automation & channel-in-a-box market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation & channel-in-a-box market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the playout automation & channel-in-a-box market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The playout automation & channel-in-a-box market includes revenues earned by entities by providing services such as consulting and advisory services, support and maintenance services, encoding and transcoding, and remote management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The playout automation & channel-in-a-box market research report is one of a series of new reports from The Business Research Company that provides playout automation & channel-in-a-box market statistics, including playout automation & channel-in-a-box industry global market size, regional shares, competitors with a playout automation & channel-in-a-box market share, detailed playout automation & channel-in-a-box market segments, market trends and opportunities, and any further data you may need to thrive in the playout automation & channel-in-a-box industry. This playout automation & channel-in-a-box market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Production Printers Market Definition And Segments

Production printers are high-speed printing devices designed for large-volume printing tasks in commercial and industrial settings. These printers are designed to handle heavy workloads and offer advanced features such as faster printing speeds, larger paper capacities, enhanced color management, and various finishing options like binding, folding, and stapling. The main types of production printers market are monochrome, and color. Monochrome production printers refer to devices that print using only black ink or toner, producing documents with shades of gray. The various production methods are cut feed, and continuous feed used in various technologies such as inkjet, and toner. The various applications include commercials, publishing, labels and packages, and other applications. The production printers market covered in this report is segmented – 1) By Type: Monochrome, Color 2) By Production Method: Cut Feed, Continuous Feed 3) By Technology: Inkjet, Toner 3) By Application: Commercial, Publishing, Labels and Package, Other Applications The production printers market size has grown strongly in recent years. It will grow from $6.69 billion in 2023 to $7.10 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to cost-effectiveness, increasing demand for personalized printing, technological advancements, growth of digital printing, and expanding applications. The production printers market size is expected to see strong growth in the next few years. It will grow to $9.14 billion in 2028 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to sustainability initiatives, integration with IoT and cloud technologies, the rise of additive manufacturing, the emergence of hybrid printing solutions, and demand for high-speed production capabilities. Major trends in the forecast period include the adoption of UV-curable inks, a shift towards on-demand and short-run printing, increased focus on automation and robotics, growth of the textile and garment printing segment, and rising demand for 3D printing in prototyping and manufacturing.

E-commerce Growth Fueling Demand For Production Printers

Growing demand for e-commerce is expected to propel the growth of the production printers market going forward. E-commerce refers to trading goods and services through the Internet or other electronic channels. E-commerce is experiencing growth due to technological advancements, changing consumer behaviors, and global economic trends. Production printers facilitate effective printing operations, customized client experiences, and flexible marketing techniques, all essential to the expansion and prosperity of e-commerce enterprises. E-commerce companies often require on-demand printing solutions to fulfill custom orders and print products according to customer specifications. Production printers enable on-demand printing of personalized products such as apparel, accessories, and promotional items, allowing businesses to offer customized options to their customers without the need for large inventory stockpiles. For instance, in April 2024, according to the International Trade Administration, a US-based government agency, retail e-commerce sales in Canada were projected to reach US$40.3 billion by 2025, up from US$2.34 billion in March 2022. Therefore, the growing demand for e-commerce will drive the growth of the production printers market. Major companies operating in the production printers market are Hewlett-Packard Development Company LP, Canon Inc., Fujifilm Holdings Corporation, Sharp Corp., KYOCERA Corp., Konica Minolta Inc., Xerox Corporation, SCREEN Holdings Co. Ltd., Heidelberger Druckmaschinen AG, Bobst Group SA, Agfa-Gevaert Group, Koenig & Bauer AG, Eastman Kodak Company, Komori Corporation, Goss International Corporation, RISO Kagaku Corporation, Roland DG Corporation, Domino Printing Sciences plc, EFI Electronics, Presstek LLC, Durst Group, MGI Digital Technology, Inca Digital Printers Ltd., Ricoh Company Ltd., Miyakoshi Printing Machinery Co. Ltd

Companies Innovating With Latex Printing Technologies To Gain Competitive Edge

Major companies operating in the production printers market are focused on developing innovative technologies with the latex range, such as the HP Latex 630 printer, to strengthen their position in the market. The HP Latex 630 printer is an innovative printer that uses a line of products or materials formulated or produced using latex. For instance, in September 2023, HP Inc., a US-based technology company, launched the HP Latex 630 printer series. This printer series stands out for its white ink capabilities. It offers different white print modes at varying densities to achieve various opacity levels, from spot to 3-layer printing with up to 260% white ink density. This printer series also emphasizes sustainability, with HP Latex inks made of up to 65% water, designed to avoid hazards associated with UV printing and provide outstanding health and safety performance.

Xerox Acquires Advanced UK To Enhance Service Offering And Digital Portfolio

In January 2023, Xerox Holdings Corporation, a US-based company that offers goods for print and digital documents, acquired Advanced UK for an undisclosed amount. With this acquisition, Xerox aims to access a broad customer base across diverse industries, including transportation, health, manufacturing, retail, finance, and construction, enabling Xerox to extend its market presence and cater to a wider range of clients. Advance UK is a UK-based reputable Xerox platinum partner offering hardware and managed print services. North America was the largest region in the production printers market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the production printers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the production printers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The production printers market consist of revenues earned by entities providing services such as printing, photocopying, and binding for commercial and industrial purposes. The market value includes the value of related goods sold by the service provider or included within the service offering. The production printer market also includes sales of high-capacity printing equipment and related consumables, such as ink cartridges, toners, and wide-format printers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The production printers market research report is one of a series of new reports from The Business Research Company that provides production printers market statistics, including the production printers industry global market size, regional shares, competitors with a production printers market share, detailed production printers market segments, market trends and opportunities, and any further data you may need to thrive in the production printers industry. This production printers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Social Customer Relationship Management Market Definition And Segments

Social customer relationship management (CRM) refers to businesses' strategies or processes to engage with and manage relationships with customers through social media platforms. It involves integrating social media data with traditional customer relationship management systems to provide insights into customer interactions, improve engagement quality, and foster communication with customers through social networking sites. The main types of deployment models in social customer relationship management are cloud and on-premises. A cloud refers to a computing model in which resources such as computing power, storage, and applications are provided to users over the internet as a service. It performs various functions, such as built-in social customer relationship management (CRM) and standalone social customer relationship management (CRM), and is employed in various organizational sizes, including small and medium-sized businesses (SMBs) and large enterprises as well it is also used for various applications, including sales automation, marketing, customer service and support, and others, also it includes various end users, such as information technology and telecom, healthcare, banking, financial services and insurance (BFSI), retail and e-commerce, education, government, hospitality, transportation and logistics, manufacturing, and others. The social customer relationship management market covered in this report is segmented – 1) By Deployment Model: Cloud, On-Premises 2) By Functionality: Built-In Social CRM, Standalone Social CRM 3) By Organization Size: Small And Medium Sized Businesses (SMBs), Large Enterprises 4) By Application: Sales Automation, Marketing, Customer Service And Support, Other Applications 5) By End Users: Information Technology And Telecom, Healthcare, Banking, Financial Services And Insurance (BFSI), Retail And E-Commerce, Education, Government, Hospitality, Transportation And Logistics, Manufacturing, Other End Users The social customer relationship management market size has grown exponentially in recent years. It will grow from $98.04 billion in 2023 to $150.17 billion in 2024 at a compound annual growth rate (CAGR) of 53.2%. The growth in the historic period can be attributed to emergence of social media platforms, increasing customer expectations, rise of influencer marketing. The social customer relationship management market size is expected to see exponential growth in the next few years. It will grow to $836.40 billion in 2028 at a compound annual growth rate (CAGR) of 53.6%. The growth in the forecast period can be attributed to rise of conversational marketing, omnichannel integration, privacy and data security measures. Major trends in the forecast period include hyper-personalization, AI-driven social insights, mobile-centric solutions, integration with augmented reality (AR) and virtual reality (VR), social commerce integration.

Impact Of Rising Social Media Adoption On Social Customer Relationship Management Market

The rising adoption of social media is expected to propel the growth of the social customer relationship management market going forward. Social media refers to online platforms and websites that enable users to create, share, and exchange content and participate in social networking. The adoption arises because of its connectivity and communication, self-expression and creativity, mobile accessibility, rising entertainment, and business interactions. Social media leverages customer relationship management to help businesses connect better with customers, improve the brand image, and make customers happier and more loyal. For instance, in February 2022, according to reports published by Avacado Social, a UK-based social media firm, the total number of social media users in the UK increased by 424 million in 2021, an increase of 10% compared to 2021. Therefore, the rising adoption of social media is driving the growth of the social customer relationship management market. Major companies operating in the social customer relationship management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., SAS Institute, ReplyApp Inc., HubSpot Inc., Pegasystems Inc., Zendesk, Zoho Corporation, Verint Systems, RWS Holdings, monday.com, Freshworks Inc., Sprout Social Inc., Brandwatch, Jive Software Inc., Agora Media SAS, Bitrix Inc., Act-On Software Inc., VanillaSoft Inc., Insightly Inc., Clarabridge

Revolutionizing Customer Relationship Management For Growing Businesses

Major companies operating in the social customer relationship management market focus on developing innovative technological solutions, such as Pro Suite CRM solutions, to help growing businesses maximize their CRM capabilities. This solution is a comprehensive software platform that integrates various tools and functionalities within a single system to streamline customer relationship management processes effectively. For instance, in March 2024, Salesforce Inc., a US-based software company, launched the Pro Suite, an enhanced all-in-one CRM solution tailored for growing businesses. This suite integrates CRM, AI, data, and trust to help companies to transform their operations effectively. This solution is designed to address the challenges faced by small businesses in setting up, customizing, and effectively using CRM systems. Additionally, it provides features including marketing campaign templates, lead and deal management, faster case resolution, knowledge management, and personalized customer experiences across marketing, sales, and service. Overall, it is a good option for growing businesses that require a comprehensive CRM solution to manage customer relationships and streamline operations.

Volaris Enhances Marketing Management Portfolio With Acquisition Of Gold-Vision CRM

In February 2024, Volaris Group, a Canada-based software company, acquired Gold-Vision CRM for an undisclosed amount. Through this acquisition, Volaris aims to enhance its portfolio of marketing management by adding gold-vision complete customer relationship management (CRM) solutions and providing a diverse and versatile range of CRM solutions to its customers. Gold-Vision CRM is a UK-based customer relationship management software developer designed to help mid-market businesses improve their sales and marketing performance. North America was the largest region in the social customer relationship management market in 2023. The regions covered in the social customer relationship management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the social customer relationship management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The social customer relationship management market includes revenues earned by entities by providing services such as social listening and monitoring, social engagement, content creation and management, customer data integration, and social customer relationship management strategy and consultation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The social customer relationship management market research report is one of a series of new reports from The Business Research Company that provides social customer relationship management market statistics, including social customer relationship management industry global market size, regional shares, competitors with a social customer relationship management market share, detailed social customer relationship management market segments, market trends and opportunities, and any further data you may need to thrive in the social customer relationship management industry. This social customer relationship management market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Sports Broadcasting Technology Market Definition And Segments

Sports broadcasting technology refers to the various equipment and techniques used to capture, produce, and distribute live or recorded sports content to audiences through television, radio, internet streaming, and other broadcasting platforms. The primary goal of sports broadcasting technology is to deliver high-quality, immersive viewing experiences to sports fans worldwide, allowing them to enjoy live events with enhanced clarity, detail, and interactivity. The main components of the sports broadcasting technology market are solutions and services. A solution is a specific product, method, or technique designed to solve a specific problem or meet a certain requirement. The various technologies include analog and digital used in various platforms such as OTT (over-the-top), radio, and television. The various end users include broadcasters, studios and content developers, and distributors. The sports broadcasting technology market covered in this report is segmented – 1) By Component: Solutions, Services 2) By Technology: Analog, Digital 3) By Platform: OTT (Over-The-Top), Radio, Television 4) By End User: Broadcaster, Studios And Content Developer, Distributors The sports broadcasting technology market size has grown strongly in recent years. It will grow from $71.27 billion in 2023 to $76.17 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to internet and digital streaming, advancements in camera technology, the emergence of satellite broadcasting, integration of augmented reality (AR), mobile viewing and second-screen experiences. The sports broadcasting technology market size is expected to see strong growth in the next few years. It will grow to $101.04 billion in 2028 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to 5G technology, artificial intelligence (AI) and machine learning, virtual reality (VR) and mixed reality (MR), personalized and interactive content, and integration of wearable technology. Major trends in the forecast period include immersive viewing experiences, 5G-powered broadcasting, artificial intelligence (AI) in production, data analytics and visualization, and cloud-based workflows.

On-Demand Streaming Services Driving Sports Broadcasting Technology Market Growth

The rise of on-demand streaming services is expected to propel the growth of the sports broadcasting technology market going forward. On-demand streaming services, also known as video-on-demand (VOD) services, are digital platforms that offer a wide range of multimedia content, including movies, TV shows, documentaries, and original programming, for users to access and watch at their convenience. The popularity of streaming services is rising due to cost-effectiveness compared to traditional TV, accessibility and convenience, original programming variety, and convenience. Sports broadcasting technology is used for streaming services to deliver live sports events, highlights, and analysis and to efficiently transmit high-quality video streams over the internet for smooth playback and minimizing buffering. For instance, in January 2022, according to the Motion Picture Association, a US-based trade association, subscribers to on-demand streaming services increased by 14% from 2020 to 1.3 billion in 2021. Therefore, the rise of on-demand streaming services is driving the growth of the sports broadcasting technology market. Major companies operating in the sports broadcasting technology market are IBM Corporation, Orange S.A., NBC Universal Media LLC, Warner Bros. Discovery Inc., NEC Corporation, ESPN Sports Media Ltd., Fox Corporation, Rohde & Schwarz GmbH & Co KG, Belden Inc., NEP Group Inc., AvL Technologies Inc., Viaplay Group AB, Sportradar AG, SKY Network Television Ltd., Evertz Microsystems Ltd., Deltatre Limited, beIN MEDIA GROUP, Supersport, Global Invacom Group, VSN Video Stream Networks S.L., Muvi One, Staige GmbH, OMB Broadcast, Hangzhou HAOXUN Technologies Co. Ltd., EasyBroadcast

Tech Mahindra Introduces Sports Cloud Platform For Immersive Fan Experience

Major companies operating in the sports broadcasting technology market are developing advanced technologies, such as sports cloud platforms, to strengthen their position in the market. Sports Cloud Platform is a highly engaging and interactive environment for sports fans, and it uses technology that provides overall enjoyment and involvement in sporting events. For instance, in November 2023, Tech Mahindra, an India-based information technology services and consulting company, launched the Sports Cloud Platform to provide an immersive fan experience. The Sports Cloud Platform is built in collaboration with Amazon Web Services, Inc. (AWS), a US-based cloud computing company. This platform is powered by real-time analytics, artificial intelligence (AI), machine learning (ML), augmented reality/virtual reality (AR/VR), and Web 3.0 technologies. It is designed to enhance the digital capabilities of sports leagues, franchises, and organizations. It provides sports fans with a more engaging and personalized experience.

Crionet Group Expands Sports Tech Portfolio With Acquisition Of Live Graphic Systems (LIGR)

In February 2024, Crionet Group, an Italy-based company that provides innovative solutions and technologies for the sports and media industries, acquired a majority stake in Live Graphic Systems (LIGR) for an undisclosed amount. With this acquisition, Crionet Group strategically established itself as a key player in the sports tech sector, enhanced product offerings, and grew in the sports and media industries. Live Graphic Systems (LIGR) is an Australia-based sports broadcasting technology company that provides live graphics and broadcast management software. North America was the largest region in the sports broadcasting technology market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports broadcasting technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sports broadcasting technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The sports broadcasting technology market consist of revenues earned by providing data and analytics services, fan engagement solutions, and production services. The market value includes the value of related goods sold by the service provider or included within the service offering The sports broadcasting technology market also includes of sales of audio equipment, replay systems, and content management systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The sports broadcasting technology market research report is one of a series of new reports from The Business Research Company that provides sports broadcasting technology market statistics, including the sports broadcasting technology industry global market size, regional shares, competitors with a sports broadcasting technology market share, detailed sports broadcasting technology market segments, market trends and opportunities, and any further data you may need to thrive in the sports broadcasting technology industry. This sports broadcasting technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Two-Way Radio Market Definition And Segments

A two-way radio is a portable communication device that allows users to send and receive audio signals over a specific radio frequency. It typically consists of a transmitter and a receiver, enabling users to both transmit and receive messages or signals. It is designed to facilitate instant and reliable voice communication among users within a limited range. The main types of two-way radio are analog walkie-talkies and digital walkie-talkies. Analog walkie-talkies are communication devices that use traditional analog technology to transmit and receive information. It includes various technologies such as terrestrial trunked radio (TETRA), Project 25 (P25), digital mobile radio (DMR), and next-generation digital narrowband (NXDN), which are used for various applications including government and public safety, utilities, industry and commerce, and others. The two-way radio market covered in this report is segmented – 1) By Type: Analog Walkie-Talkie, Digital Walkie-Talkie 2) By Technology: Terrestrial Trunked Radio (TETRA), Project 25 (P25), Digital Mobile Radio (DMR), Next Generation Digital Narrowband (NXDN) 3) By Application: Government And Public Safety, Utilities, Industry And Commerce, Other Applications The two-way radio market size has grown strongly in recent years. It will grow from $9.06 billion in 2023 to $9.82 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increasing digitalization across various sectors, increased demand for public safety and security, rising industrialization and infrastructure development, and demand for customizable and feature-rich solutions. The two-way radio market size is expected to see strong growth in the next few years. It will grow to $13.64 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to increasing adoption in commercial and industrial sectors, increasing adoption of outdoor recreational activities, rising investment in public safety infrastructure, rising demand in emerging. Major trends in the forecast period include integration of advanced technologies, integration with IoT and AI technologies, adoption of cloud-based solutions, adoption of digital radios by law enforcement agencies, integration with smartphones.

Outdoor Recreation Surge Fuels Two-Way Radio Market Growth

The increasing adoption of outdoor recreational activities is expected to propel the growth of the two-way radio market going forward. Outdoor recreational activities encompass a wide range of leisure pursuits and pastimes that take place in natural environments and outdoor settings. The adoption of outdoor recreational activities is increasing due to their combined health benefits, social trends, and desire for nature connection. Two-way radios are essential for outdoor recreation, offering reliable communication where cell service is unavailable and ensuring safety and coordination during activities like hiking and camping. For instance, in November 2023, according to the Bureau of Economic Analysis, a US-based government agency, outdoor recreation contributed 19.8% of the economy's value in 2022, up from 19.0% the previous year. Therefore, the increasing adoption of outdoor recreational activities is driving the growth of the two-way radio market. Major companies operating in the two-way radio market are Raytheon Technologies Corporation, Johnson Controls, Thales Group, Motorola Solutions Inc., Rohde & Schwarz GmbH & Co. KG, JVCKENWOOD Corporation, Kenwood Corporation, Maxon America Inc., TETRA, Codan Limited, Tait Communications, Sepura Limited, Icom Incorporated, Uniden America Corporation, BK Technologies Corporation, Shenzhen HQT Science & Technology Co. Ltd., Midland Radio Corporation, Simoco Wireless Solutions, Ritron Inc., Hytera Mobilfunk GmbH, SFL Mobile Radio, TPL Communications Inc., Thodukonics, Uniden America Corporation, Kirisun Communications Co. Ltd.

Advancements In Portable Two-Way Radios For Enhanced Frontline Communication

Major companies operating in the two-way radio market are developing advanced solutions, such as portable two-way radios, to enhance mission-critical communication for frontline workers. Portable two-way radios are handheld communication devices that allow users to transmit and receive messages wirelessly. These radios are versatile, affordable, and easy to use, making them ideal for various applications like public safety, construction, and other events. For instance, in November 2023, Hytera Communications Corporation, a China-based communications equipment company, launched a new generation of intrinsically safe (IS) two-way radio series, including the HP79XEx DMR Portable Two-way Radio and the PT890Ex TETRA Portable Radio. The new radios, aimed at enhancing personnel safety and communication efficiency, are certified by various explosion-proof standards, making them suitable for industries like oil and gas, mining, chemical, firefighting, and more. These radios are designed to prevent sparking during use, limit heat generation, and ensure safety in hazardous environments with flammable dust and vapors.

Mobile Communications America Inc. Strengthens Presence With Communications Electronics Inc.

In November 2022, Mobile Communications America Inc. (MCA), a US-based telecommunications company, acquired Communications Electronics Inc. for an undisclosed amount. This acquisition aims to strengthen MCA's presence in the Mid-Atlantic region and enhance its ability to provide wireless communication solutions for public safety agencies, schools, hospitals, and enterprises. Communications Electronics Inc. is a US-based wireless communication services provider specializing in the design, installation, sales, and service of two-way radio and in-building wireless systems. North America was the largest region in the two-way radio market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the two-way radio market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the two-way radio market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The two-way radio market consists of sales of products including handheld walkie-talkies, base stations, repeaters, antennas, digital radios, and analog radios. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The two-way radio market research report is one of a series of new reports from The Business Research Company that provides two-way radio market statistics, including two-way radio industry global market size, regional shares, competitors with a two-way radio market share, detailed two-way radio market segments, market trends and opportunities, and any further data you may need to thrive in the two-way radio industry. This two-way radio market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.