AI Software Customer Survey
Requirement
The client wanted to conduct a customer survey for a marketing AI software developed by them in USA, Germany, UK, Australia, India, Malaysia, Singapore, South Africa, UAE, and any other developed countries based on the following:
To validate the scale, speed and accuracy challenges faced by marketers using AI Software
To understand whether marketers acknowledge the need to solve these challenges
To evaluate marketer’s openness for using AI software to solve scale, speed and accuracy challenges
To assess marketer’s propensity to spend for such an AI software
To validate the scale, speed and accuracy challenges faced by marketers using AI Software
To understand whether marketers acknowledge the need to solve these challenges
To evaluate marketer’s openness for using AI software to solve scale, speed and accuracy challenges
To assess marketer’s propensity to spend for such an AI software
Solution
Research findings were delivered to the client as a custom report that included survey responses and analysis covering the following points:
Validation of scale, speed and accuracy challenges in marketing tasks
Acknowledgment of the need to fix the scale, speed and accuracy challenges
Current Technologies and Technology Providers
Willingness to Purchase and Spend on AI- software to address the challenges acknowledged by marketers
Conclusions and Recommendations
Validation of scale, speed and accuracy challenges in marketing tasks
Acknowledgment of the need to fix the scale, speed and accuracy challenges
Current Technologies and Technology Providers
Willingness to Purchase and Spend on AI- software to address the challenges acknowledged by marketers
Conclusions and Recommendations
Methodology
We conducted research through:
Primary research:
Interviews with Senior Marketing Managers and Marketing Heads of B2C Enterprises from Medium/large enterprises from verticals Telecom, BFSI, Media/Entertainment, Retail and Loyalty service provider
Key executives in marketing consulting organizations such as McKinsey, AT Kearney, Accenture, Bain and Co, and many others
Secondary research:
Social networking sites such as LinkedIn and others, company websites (financial filings, analyst presentations) ,company registries, subsidiary company filings, patent filings ,external databases and news publications and other relevant sources.
Primary research:
Interviews with Senior Marketing Managers and Marketing Heads of B2C Enterprises from Medium/large enterprises from verticals Telecom, BFSI, Media/Entertainment, Retail and Loyalty service provider
Key executives in marketing consulting organizations such as McKinsey, AT Kearney, Accenture, Bain and Co, and many others
Secondary research:
Social networking sites such as LinkedIn and others, company websites (financial filings, analyst presentations) ,company registries, subsidiary company filings, patent filings ,external databases and news publications and other relevant sources.
Client Benefits and Feedback
The client was very satisfied with the findings of our study.
The client could understand the market potential better
The client could understand the market potential better