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Business Plan For Software Start-up Company To Attract Investors

Requirement

A software start up company wanted a business plan which it could use to present to and attract investors.
The client wanted to understand:
Testing the viability and visibility of the business plan
Market information on the service category
Service offerings of the probable competitors
Financial projection for the next 5 years

Solution

TBRC delivered the following in form of a PowerPoint presentation to meet the client’s needs.
A detailed analysis on :
Analysis of Operational and Technology Plan
Strategic Insights
Sales and Marketing plans and costs
Value chain analysis
Break even analysis
Annual and 5-year revenue projections and profitability
Analysis Frameworks PESTLE and Potter’s Five Force
Market share of existing players highlighting key competitors.
Case Study

Methodology

TBRC worked hand –in-hand with the client on the plan, questioning assumptions, and ensuring the message was strong and believable. This included:
Secondary research to understand the current market and service offerings and financials of existing companies.
Primary research was conducted to gather data on:
Market share
IT Services Offerings
Our Analysts used the information gathered from the above sources, analysed and presented the results.

Client Benefits and Feedback

On the basis of this research and other findings, the company presented its case before the investors and got their approval.
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