Competitive Threat Analysis for a Global Tire Company
Requirement
A leading global tire manufacturer was expecting competition from a Chinese tire manufacturer and wanted to understand it better. The scope of the study was as follows:
• Operations
• Summarization Of Financial Information
• Research And Development Information
• Products Launched And Upcoming Products
• New Announcements And Events
• Practical Evidence And Case Studies Highlighting Competitive Insights
• Operations
• Summarization Of Financial Information
• Research And Development Information
• Products Launched And Upcoming Products
• New Announcements And Events
• Practical Evidence And Case Studies Highlighting Competitive Insights
Solution
A detailed presentation on the Chinese Tire Manufacturer was delivered, featuring:
Industry Overview
• Analysis of the tire industry landscape in China
Competitor Manufacturing Capacities and Capabilities
• Assessment of competitors’ production capacities and technical capabilities
Financial Analysis
• Review of global and regional financial performance
Product Portfolio
• Evaluation of current and proposed products
Market Expansion Strategies
• Insights on strategies for market growth and entry
Research & Development
• Analysis of global and regional R&D spend and activities
New Announcements
• Compilation of recent announcements and updates
Historic and Forecast Data
• Presentation of five-year historical and forecasted data
Sourcing and Interview Highlights
• Key insights from sourcing information and stakeholder interviews
Industry Overview
• Analysis of the tire industry landscape in China
Competitor Manufacturing Capacities and Capabilities
• Assessment of competitors’ production capacities and technical capabilities
Financial Analysis
• Review of global and regional financial performance
Product Portfolio
• Evaluation of current and proposed products
Market Expansion Strategies
• Insights on strategies for market growth and entry
Research & Development
• Analysis of global and regional R&D spend and activities
New Announcements
• Compilation of recent announcements and updates
Historic and Forecast Data
• Presentation of five-year historical and forecasted data
Sourcing and Interview Highlights
• Key insights from sourcing information and stakeholder interviews
Methodology
Primary Research:
• Conducted 9 interviews with senior employees of the competitor
• Conducted 2 interviews with other tire manufacturers
Secondary Research:
• Gathered information largely from Chinese-only sites
Social Media Monitoring:
• Monitored comments on consumer discussion forums and professional networking sites
Deliverable:
• Delivered a comprehensive report on the competitor and the threat it posed to the client
• Conducted 9 interviews with senior employees of the competitor
• Conducted 2 interviews with other tire manufacturers
Secondary Research:
• Gathered information largely from Chinese-only sites
Social Media Monitoring:
• Monitored comments on consumer discussion forums and professional networking sites
Deliverable:
• Delivered a comprehensive report on the competitor and the threat it posed to the client
Client Benefits and Feedback
• The report on the operations of the competitor helped the client to shape its response
• Primary research revealed a range of important strategic information the client had not been aware of, including:
• The competitor company’s ambitious plans to increase
• Primary research revealed a range of important strategic information the client had not been aware of, including:
• The competitor company’s ambitious plans to increase