Competitor Analysis Of Composite Material Companies

Requirement

The client is a manufacturer of composite materials used in automotive industry. The client wanted to understand the competitor landscape along with the key success factors of the competitors.

Solution

Research findings were delivered as a custom report including:

Information on the competitors and their key success factors including the following:

• Product Line-up

• Technical Advantage

• Cost Competitiveness

• Production Capability/Technology

• R&D / Development Capability

• Logistics (Location)

• Supply Chain Management

• Business Model (Eg. Not Supplying Part But Providing Solution)

• Others

Methodology

We followed the following research methodology for gathering the information on the competitors and their key success factors

Secondary research through the following sources:

• Company websites of SMC part manufacturer

• Domain-specific websites

• Annual reports of SMC part manufacturer

• Company filings

• Databases providing company information

• Associations such as Automotive Composites Alliance (ACA) and others

• Journals and magazines

• Other relevant sources
Primary research with competitor companies and automotive OEMs. The following people were contacted:

• Business development executives

• Sales managers

• Head of R&D

• Head of Engineering

• Directors

• Presidents and vice-presidents

• Other senior executives

Client Benefits and Feedback

Our research helped the client to gain knowledge on the competitors. This study aided the client in improving their productt to capture the market

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