Competitor Analysis Study
Requirement
The client wanted to understand the customer engagement strategies adopted by its competitors with focus on:
Product strategy of target companies
Channel and sales strategy of target companies
Pricing strategy
Customer base of competitors
Product strategy of target companies
Channel and sales strategy of target companies
Pricing strategy
Customer base of competitors
Solution
Research findings were delivered to the client as a custom report covering information about the competitors in terms of:
Product portfolio and product strategies
Pricing strategies
Distribution landscape
Customer landscape
Company financials
Conclusions and recommendations
Product portfolio and product strategies
Pricing strategies
Distribution landscape
Customer landscape
Company financials
Conclusions and recommendations
Methodology
We conducted research through:
Primary research:
Senior executives such as product managers, sales managers, marketing heads and other relevant people from the competitor companies
Distribution and channel partners of target companies
Customers of target companies
Secondary research:
Resources such as industry associations, journals, company filings, annual reports, and other publicly available information
Primary research:
Senior executives such as product managers, sales managers, marketing heads and other relevant people from the competitor companies
Distribution and channel partners of target companies
Customers of target companies
Secondary research:
Resources such as industry associations, journals, company filings, annual reports, and other publicly available information
Client Benefits and Feedback
The client was very satisfied with the information provided about the competitors, which helped it to develop its future business strategy.