Competitor Study On A Wall Paper Manufacturer
Requirement
The client wished to conduct a study on a leading German wallpaper manufacturing company to understand the following aspects of the company – _x000B_
SWOT analysis and 4Ps analysis
Company products analysis
Supply chain analysis
Cost structure analysis
Purchase intention of wallpaper for sales destination
Purchase decision process
SWOT analysis and 4Ps analysis
Company products analysis
Supply chain analysis
Cost structure analysis
Purchase intention of wallpaper for sales destination
Purchase decision process
Solution
Research findings were delivered to the client in the Excel format covering –
Company overview – key management, number of employees, sales value and volume, export ratio, amount of capital, manufacturing bases, product types
SWOT analysis and 4Ps analysis of the target company
Raw material suppliers and customers analysis
Analysis of material cost, production cost, cost to distributor, and cost at end-user
Key buying factors and success factors in the purchase decision process
Recommendations to the client related to selling wall papers to distributors and end-users
Company overview – key management, number of employees, sales value and volume, export ratio, amount of capital, manufacturing bases, product types
SWOT analysis and 4Ps analysis of the target company
Raw material suppliers and customers analysis
Analysis of material cost, production cost, cost to distributor, and cost at end-user
Key buying factors and success factors in the purchase decision process
Recommendations to the client related to selling wall papers to distributors and end-users
Methodology
We conducted research through:
Primary research:
6-7 interviews with key executives working in the target company
Industry experts and distributors
Secondary research:
We referred to resources such as industry associations, news sources and blogs, company filings, annual reports, and other publicly available information
Primary research:
6-7 interviews with key executives working in the target company
Industry experts and distributors
Secondary research:
We referred to resources such as industry associations, news sources and blogs, company filings, annual reports, and other publicly available information
Client Benefits and Feedback
The client was very satisfied with the findings of our study. The client was able to gain insights on the target company and was able to devise a distribution strategy.