Consumer Satisfaction Survey On Fruit Drink
Requirement
Our client is a leader in FMCG sector. They had introduced new flavor fruit drink in Indian market. Client wanted TBRC to conduct consumer satisfaction survey for the product. Client wanted this study to be focused on:
Indian fruit drink market
Target 500 consumers for the survey and record their responses.
SWOT analysis for the drink from the responses
Porters five force Model
Recommendations
Indian fruit drink market
Target 500 consumers for the survey and record their responses.
SWOT analysis for the drink from the responses
Porters five force Model
Recommendations
Solution
The deliverable was in the form of a word document that cover:
Detailed findings on Indian fruit drink market
SWOT and porters five force model for client product
Survey findings all grouped and analyzed based on responses.
Analysis was done based on following parameters:
Age group
Product taste and price
Packaging
Recommendations and highlights of all interviews
Detailed findings on Indian fruit drink market
SWOT and porters five force model for client product
Survey findings all grouped and analyzed based on responses.
Analysis was done based on following parameters:
Age group
Product taste and price
Packaging
Recommendations and highlights of all interviews
Methodology
The methodology used for the study included:
Secondary Research:
Indian fruit drink market in detail
Focused on client’s drink specifications and the target group
Primary Research:
Identified the target group and details of respondents collected from survey panels
Designed a questionnaire and responses of target group are recorded
The parameters on which focus was made were:
Product awareness and availability
Age
Price
Taste
Packaging
Probability of consumer trying client’s product
Secondary Research:
Indian fruit drink market in detail
Focused on client’s drink specifications and the target group
Primary Research:
Identified the target group and details of respondents collected from survey panels
Designed a questionnaire and responses of target group are recorded
The parameters on which focus was made were:
Product awareness and availability
Age
Price
Taste
Packaging
Probability of consumer trying client’s product
Client Benefits and Feedback
The client was very pleased with the report as it helped them to position themselves in a better way in the market