Customer Survey On Technology Park Facilities
Requirement
The client, owner of a technology park (business hub) in the city of Hyderabad, India, was planning to build a clubhouse inside the tech park to provide facilities for various activities. For this purpose, the client wished to conduct a survey to understand the following –
Current facilities provided in the tech park
Problems faced by employees/consumers
Activities and facilities that the client can provide in the tech park
The willingness of the employees/consumers
Fee charged for facilities
The average spend on facilities by employees/consumers
Unmet needs of the employees/consumers
Benchmarking against other facilities
Current facilities provided in the tech park
Problems faced by employees/consumers
Activities and facilities that the client can provide in the tech park
The willingness of the employees/consumers
Fee charged for facilities
The average spend on facilities by employees/consumers
Unmet needs of the employees/consumers
Benchmarking against other facilities
Solution
The survey outcomes were submitted to the client in the form of a PowerPoint presentation with information on the following –
Tech park employee demographics
Current in-house facilities, by company
Customer opinions on potential clubhouse offerings
Customer willingness to visit clubhouse over weekends
Customer preferences on restaurants and food outlets
Price benchmarking for various facilities
Recommendations to the client
Tech park employee demographics
Current in-house facilities, by company
Customer opinions on potential clubhouse offerings
Customer willingness to visit clubhouse over weekends
Customer preferences on restaurants and food outlets
Price benchmarking for various facilities
Recommendations to the client
Methodology
A questionnaire was designed by TBRC on the basis of specifications agreed with the client.
In-depth interviews with key executives of companies in the tech park
Focus group discussions with employees working in the tech park
In-depth interviews with key executives of companies in the tech park
Focus group discussions with employees working in the tech park
Client Benefits and Feedback
The client was satisfied with the findings of the survey. The client was able to gain insights on the needs and interests of the target audience to devise its clubhouse construction strategy.