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European ERCP and EUS-BD Market Study

Requirement

A leading client in the medical device industry engaged The Business Research Company to conduct a market study focused on Endoscopic Retrograde Cholangiopancreatography (ERCP) and Endoscopic Ultrasound with Biopsy Devices (EUS-BD) across major European markets.
The client’s goal was to:

• Understand volume trends of ERCP and EUS-BD procedures and devices in Europe

• Identify growth drivers and influencing factors for ERCP and EUS-BD demand

• Evaluate opportunities for product innovation and future investments

• Analyze country-wise performance, especially for the UK, Switzerland, and key EU countries (Belgium, Netherlands, Sweden, and Poland)

• Guide market entry and expansion strategies for upcoming technologies

Solution

A detailed presentation and analytics dashboard were provided to the client, covering:

• ERCP & EUS-BD Volume Overview – Analysis of device usage, hospital adoption, and regional procedure trends

• Growth Drivers Analysis – Review of reimbursement policies, clinical preferences, physician training, and demographic health factors

• Innovation & Growth Opportunities – Identification of gaps in technology, procedural pain points, and unmet hospital needs

• Country-Level Deep Dives – Market landscape breakdowns for: UK, Switzerland, European Union
Case Study

Methodology

Primary Research:

• Interviews with GI specialists, Head of Gastroenterology Unit, Consultant GI, and key opinion leaders

Secondary Research:

• Review of procedure databases, hospital procurement data, health ministry reports, and device registries

Innovation Mapping:

• Scanning of emerging technologies, pilot programs, and med-tech investments in minimally invasive devices

Volume Modelling:

• Estimation of national and regional usage volumes and forecasted growth by segment

Client Benefits and Feedback

• The client expressed that the study enabled them to clearly identify high-growth segments within the ERCP and EUS-BD market across Europe, allowing for more focused innovation planning and helping them uncover unmet clinical and procedural needs, which they are now using to guide product development and partnership discussions with hospitals and research centers.
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