Financial Services Competitor Profiling
Requirement
A company which was considering entering the private banking/ wealth management space in Myanmar wanted to know about the competition in the country.
In particular it wanted to understand for local players and international companies which had already entered the market:
Products
Services
Target markets
Sales and marketing
Approximate client base
Approximate assets under management
In particular it wanted to understand for local players and international companies which had already entered the market:
Products
Services
Target markets
Sales and marketing
Approximate client base
Approximate assets under management
Solution
Competitor Profiles:
4 local and 2 international competitors were profiled including:
Products
Services
Target markets
Sales and marketing
Approximate client base
Approximate assets under management
SWOT analysis
Balanced scorecard analysis
4 local and 2 international competitors were profiled including:
Products
Services
Target markets
Sales and marketing
Approximate client base
Approximate assets under management
SWOT analysis
Balanced scorecard analysis
Methodology
Based on initial investigations and discussions we identified 6 competitors.
We conducted research on the competitor through:-
Secondary research of company websites etc.
Mystery shopping
Elicitation techniques to find out additional information
We conducted research on the competitor through:-
Secondary research of company websites etc.
Mystery shopping
Elicitation techniques to find out additional information
Client Benefits and Feedback
Helped the client to plan their market entry approach.
The client found the information very helpful in understanding who were the market leaders to be targeted and what their strengths and weaknesses were
The client found the information very helpful in understanding who were the market leaders to be targeted and what their strengths and weaknesses were