Nevada Casino House Operators Survey

Requirement

The client, a Japanese casino machine marker, wished to conduct a survey on the casino house operators in Nevada, USA. In preparation for casino gaming market entry, the client wanted to gather information about a variety of issues including casino game purchase decision making process and casino machine management. The survey included the following aspects –
Uniqueness of Nevada’s casino houses
Casino gaming machine purchase scenario:
From machine finding to purchase decision
Evaluation points & priorities for casino gaming machine purchase
Sales activities of casino gaming machines
Highly evaluated & demanded machines in casino houses
User trends
Machine operation, especially about progress jackpot operation’s details, casino gaming machine operation’s details

Solution

Research findings were delivered to the client in the Excel format and PowerPoint presentation covering –
Unique characteristics of Nevada’s casino houses, including information on the ratio of newly installed casino gaming machines and existing machines
Casino gaming machine finding to purchasing decision analysis
Latest trends in highly evaluated & demanded machines in casino houses
Findings gained through this survey
Future forecasting (industry trends, interesting points)

Methodology

Primary research:
30+ interviews with casino house operators, employees, sales representatives of casino machine makers
Secondary research:
We referred to resources such as industry associations, news sources and blogs, company filings, annual reports, and other publicly available information

Client Benefits and Feedback

The client was very satisfied with the findings of our study and was able to gain actionable insights on the casino house operators in Nevada.

Back To Case Studies