POS Printers Competitor Study In The USA
Requirement
The client wanted to estimate the sales of the target company’s thermal receipt printers in USA. They also shared data on the target company’s sales with us, which they requested to validate. The client also was interested in gathering the following information:
Break down of sales by individual models provided by the client for 2014 and 2015
Details of all the master distributors and resellers of the target company
Coverage rate of sales volume
Break down of sales by individual models provided by the client for 2014 and 2015
Details of all the master distributors and resellers of the target company
Coverage rate of sales volume
Solution
TBRC was able to validate and verify the data provided by the client. Research findings were delivered to the client as a custom report that included:
Total sales of the target company’s thermal receipt printers
Volume sales of the target company’s thermal receipt printers by model
Printer sales break down by distribution channels – master distributors, resellers and direct to users
Printer sales break down by region – eastern region, western region and rest of the US
Total sales of the target company’s thermal receipt printers
Volume sales of the target company’s thermal receipt printers by model
Printer sales break down by distribution channels – master distributors, resellers and direct to users
Printer sales break down by region – eastern region, western region and rest of the US
Methodology
We conducted research through:
Primary research:
40+ interviews with master distributors and resellers
Secondary research:
We referred to resources such as news sources and blogs, company filings, annual reports, and other publicly available information
Primary research:
40+ interviews with master distributors and resellers
Secondary research:
We referred to resources such as news sources and blogs, company filings, annual reports, and other publicly available information
Client Benefits and Feedback
The client was very satisfied with the findings of our study.
The client was able to better understand themarket for POS printers and the competitor company.
The client was able to better understand themarket for POS printers and the competitor company.