Social Listening for a Hotel Chain
Requirement
The client wanted to understand their digital presence and image in the online space. They wanted to know where all their name was present and what people said about them- positive and negative feedback, reviews and comments across various properties and geographies globally.
Solution
We delivered a report containing:
Their customer satisfaction across various geographies and properties
Overall image on the internet
Positive comments and remarks from customers
Negative comments and remarks from customers
Provided recommendations on service improvement based on feedback across various geographies and properties
Their customer satisfaction across various geographies and properties
Overall image on the internet
Positive comments and remarks from customers
Negative comments and remarks from customers
Provided recommendations on service improvement based on feedback across various geographies and properties
Methodology
We analyzed customer reviews across a range of platforms, travel advisory websites, hotel booking sites, social media sites and customer blogs.
Client Benefits and Feedback
The report helped the client understand their customers’ feedback of their properties and take corrective action against it.