Telecom Competitor Analysis in Germany

Requirement

Our client was a German telecom operator and was trying to benchmark them with other competitors. They wanted us to give them porters five force model for telecom market in Germany. They also wanted a competitor analysis study consisting of company profiles with the following data:
SWOT analysis
Number of employees
Subscriber base
Pricing
Basic financials

Solution

The deliverable was in the form of a word document that consisted of:
Market characteristics
Market trends
Porters five force model for telecom market in Germany
Competitor landscape
Company profiles that include
Brief profile
SWOT analysis
Number of employees
Subscriber base
Pricing
Basic financials

Methodology

Secondary Research
Identified top ten telecom operators in Germany.
Information required for these shortlisted companies was obtained through secondary sources. The secondary sources include company websites, financial filings, company marketing material, news and media, research and proprietary databases.
Primary
All 20+ interviews conducted with these competitor companies as required.
Calls recorded or carefully noted with the permission of the respondents.
The report is built on information collected through primary and secondary sources and analysis done.

Client Benefits and Feedback

The report met their requirement of doing a comparative analysis of its competitors and taking necessary steps for future growth.

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