Telecommunications Alternative Data Outsourcing
Requirement
A market research company offered a subscription product tracking alternative data relating to the global telecoms market. It wanted to:
Expand the range of global telecoms regulations it tracked
Cover more companies’ key operational metrics
Increase the consistency and quality of its research output
Reduce the cost of its Analyst function.
Expand the range of global telecoms regulations it tracked
Cover more companies’ key operational metrics
Increase the consistency and quality of its research output
Reduce the cost of its Analyst function.
Solution
TBRC created a four-person dedicated team to support the client
The team combined market research training with telecoms industry experience.
The Team Lead had more than 10 years research experience and was familiar with running detailed and exacting research processes.
The team combined market research training with telecoms industry experience.
The Team Lead had more than 10 years research experience and was familiar with running detailed and exacting research processes.
Methodology
TBRC used and combination of its own experienced Analyst pool and key external hires to develop the team through the following phases:
A client visit to the Bangalore office was used to train the team
Detailed process manuals were developed
KPIs were reported through daily mails
The Team Lead acted as the single point of contact, handling reporting and managing issues and QC
A client visit to the Bangalore office was used to train the team
Detailed process manuals were developed
KPIs were reported through daily mails
The Team Lead acted as the single point of contact, handling reporting and managing issues and QC
Client Benefits and Feedback
The TBRC team allowed the client to offer a broader and stronger dataset to its subscription clients. With the subscription economy growing during the pandemic, this placed the client in a strong position to drive growth despite economic uncertainty.