What Is The Current and Historic Market Size Analysis Of The Animation Market?
The animation market has seen considerable growth due to a variety of factors.
• The animation market has grown strongly in recent years. It will grow from $379.83 billion in 2024 to $407.03 billion in 2025 at a compound annual growth rate (CAGR) of 7.2%.
The growth is driven by an increased preference for visual storytelling, the rise of animation in film and TV productions, its growing use in video games, advertising, and education and training.
What Is The Forecast For The Animation Market Size?
The animation market is expected to maintain its strong growth trajectory in upcoming years.
• The animation market is expected to grow strongly, reaching $531.31 billion by 2029 at a CAGR of 6.9%.
The growth is attributed to the increasing demand for animated content, the popularity of streaming services, growth in gaming, and demand for stop-motion and 3D animation. Trends include advancements in animation technology, the use of VR and AR, CGI advancements, motion capture technology, and real-time animation tools.
What Are The Essential Drivers Behind The Growth Of The Animation Market?
The growing demand for media and entertainment is expected to drive the growth of the animation market. The media and entertainment industry is expanding due to changes in consumer behavior, the diversity of content, and the influence of social media. Animation enhances storytelling and visual content in the entertainment industry. For instance, in January 2024, the Digital Entertainment and Retail Association reported a 9.6% increase in UK spending on music streaming and entertainment in 2023. The rising demand for media and entertainment is propelling the animation market.
How Is The Global Animation Market Divided Into Key Segments?
The animation market covered in this report is segmented –
1) By Offering: Software, Services
2) By Type: Two Dimensional (2D) Animation, Motion Graphics, Three Dimensional (3D) Animation, Stop Motion, Other Types
3) By Revenue Stream: Over-The-Top (OTT), Advertising, Sale Of Tickets, Other Revenue Streams
4) By Deployment: On-Premise, On-Demand
5) By Application: Media And Entertainment, Automotive, Online Education, Other Applications
Subsegments:
1) By Software: 2d Animation Software, 3d Animation Software, Motion Graphics Software, Stop Motion Animation Software, Game Development Animation Software, Virtual Reality (Vr) Animation Software, Augmented Reality (Ar) Animation Software
2) By Services: Animation Production Services, Outsourcing And Contract Animation Services, Pre-production Services (Storyboarding, Character Design), Post-production Services (Editing, Vfx, Compositing), Animation For Advertising And Branding, Animated Content For Movies, Tv Shows, And Web Series, Custom Animation Services (Corporate, Educational, Marketing), Interactive Animation Services (Games, Apps, Virtual Worlds)
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What Trends Are Reshaping The Future Of The Animation Market?
Companies in the animation market are utilizing generative artificial intelligence (AI) technology to enhance the creative process. For example, in November 2023, DeepMotion, a U.S.-based animation company, launched MotionGPT, a platform that generates 3D animations from text inputs. Using AI and deep learning, the platform creates detailed animations from written descriptions, revolutionizing how 3D content is produced.
Who Are the Key Players In The Animation Market?
Major companies operating in the animation market are:
• Sony Corporation
• NVIDIA Corporation
• Adobe Systems Inc.
• Autodesk Inc.
• Trimble Inc.
• DreamWorks Animation LLC
• Walt Disney Animation Studios
• Corel
• Newtek Inc.
• MAXON Computer GmbH
• Zco Corporation
• Image Metrics Inc.
• Smith Micro Software Inc.
• Video Caddy
• Animaker Inc.
• SideFX
• Aardman Animations Ltd.
• Triggerfish Studios
• Animation Sharks
• Bondware Inc.
• EIAS3D LLC
• Blue Sky Studios
• Grafton Animation Studios
• Pixologic Inc.
• Exocortex Technologies Inc.
What Are The Regional Insights Into The Animation Market?
North America was the largest region in the animation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the animation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
