The App Analytics Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The app analytics market has seen significant expansion in recent years. The market size was valued at $5.06 billion in 2024 and is projected to increase to $6.27 billion in 2025, showing a compound annual growth rate (CAGR) of 23.8%.
The App Analytics Global Market Report 2025 predicts that by 2029, the app analytics market will reach a size of $14.51 billion and a compound annual growth rate (CAGR) of 23.4%.
Download Your Free Sample of the 2025 App Analytics Market Report and Uncover Key Trends Now!The key drivers in the app analytics market are:
• Emergence of AI-driven analytics for deeper insights
• Integration of app analytics with Internet of Things (IoT) devices
• Focus on user engagement and retention metrics
• Adoption of predictive analytics for proactive decision making
The app analytics market covered in this report is segmented –
1) By Deployment Mode: On-Premises, Cloud-Based
2) By Component: Software, Services
3) By Application: Advertising And marketing Analytics, App Performance And Operations Management, Conversion Tracking, User Analytics, Revenue Management, Other Applications
4) By Industry Vertical: Banking, Financial Services, And Insurance, Retail, Media And Entertainment, Logistics, Transportation, Hospitality, Telecom And Information Technology, Other Verticals
The key trends in the app analytics market are:
• The use of AI-driven analytics for deep insights is becoming more prevalent.
• The integration of app analytics with IoT devices, augmented reality apps, and virtual reality apps is an emerging trend.
• There is a growing emphasis on user engagement and retention metrics.
• The adoption of predictive analytics for proactive decision-making is on the rise.
Major companies in the app analytics market are:
• AT&T Inc.
• Adobe Inc.
• Piwik PRO
• Appsflyer India Pvt. Ltd.
• Amplitude Inc.
• Data.ai.
• Mixpanel International inc.
• MoEngage
• Taplytics Inc.
• GameAnalytics Ltd.
• Leanplum Co.
• Apsalar Analytics Pvt. Ltd.
• UXCam
• Flurry Analytics
• Countly Ltd.
• Matomo
• Kochava Inc.
• Appsee Inc.
• Singular
• Localytics
• Rakam
• Adjust
• CleverTap Pvt. Ltd.
North America was the largest region in the app analytics market in 2024