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Global Application Release Automation Opportunities 2025, Forecast To 2034

24 Mar, 2025

What Fueled The Previous Growth In The Application Release Automation Market?

The application release automation market has seen considerable growth due to a variety of factors.
• The market size of application release automation has seen speedy expansion in the past few years. The anticipated growth is from $3.55 billion in 2024 to $4.08 billion in 2025, representing a compound annual growth rate (CAGR) of 14.9%.
The notable growth during the previous period is accounted for by factors such as cost efficiency, the need for adaptability and scalability, the complexity of integration, the automation of deployment tasks, and the control of modern application design.

What Is The Expected Growth In The Application Release Automation Market Size Evolve over the Forecast Period?

The application release automation market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are that the application release automation market will experience swift expansion in the coming years, projecting a growth to $7.03 billion in 2029 with a compound annual growth rate (CAGR) of 14.5%.
Several factors contribute to this predicted growth in the forecast period such as the adoption of agile development methods, the rise of low-code or no-code platforms, smooth integration with enterprise-level tools, the transition to microservices, and various digital transformation efforts. In this forecast timeline, we're expecting to see trends such as AI-enhanced release orchestration, a move towards self-service automation, hybrid cloud deployment strategies, improved security automation, and automation in serverless deployment.

What Main Forces Are Fueling Expansion In The Application Release Automation Market?

The increasing utilization of cloud computing is anticipated to fuel the expansion of the application release automation market in the future. Cloud computing offers computing services such as storage, processing power, and software on an as-needed basis via the internet, facilitating adaptable, scalable and cost-efficient resource management. The rise in the use of cloud computing can be credited to a range of factors like cost-effectiveness, scalability, and reliable disaster recovery solutions. The deployment is automated by ARA tools, enabling corporations to expedite the launch of applications and updates. This capacity is vital for adapting to shifts in the market and addressing client needs in cloud settings. For example, as per the European Commission, a governmental body based in Belgium, in 2023, 77.6% of large enterprises reported utilization of cloud computing services, showing a surge in 6 percentage points from 2021. As for medium-sized enterprises, cloud service adoption climbed to 59% in 2023 from 53% in 2021. Consequently, the increasing utilization of cloud computing is a catalyst for the expansion of the application release automation market.

What Are The Primary Segments In The Global Application Release Automation Market?

The application release automation market covered in this report is segmented –
1) By Component: Tool, Services
2) By Deployment: Cloud, On-Premises
3) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
4) By End-User Industries: BFSI, IT And Telecommunications, Retail And E-Commerce, Media And Entertainment, Other End User Industries Subsegments:
1) By Tool: Release Orchestration Tools, Deployment Automation Tools, Configuration Management Tools, Test Automation Tools, Monitoring And Reporting Tools
2) By Services: Consulting Services, Integration Services, Support And Maintenance Services, Training And Education Services

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How Are New Trends Impacting The Size Of The Application Release Automation Market?

Leading corporations in the application release automation market are intensively focused on producing holistic software solutions for casual artificial intelligence (AI) such as AutomationEngine, aiming to secure competitive advantage. AutomationEngine is an all-inclusive software solution that automates numerous workflows, specifically in the areas of prepress, packaging, and data remediation. For example, Dynatrace, an American software intelligence firm, introduced AutomationEngine in February 2023, a casual AI-based all-encompassing software solution. The Dynatrace AutomationEngine utilizes causal AI, aiming to deliver response-driven automation that enables businesses to manage clouds more effectively, innovate more quickly and securely, and attain continually enhanced business results.

Who Are the Key Players In The Application Release Automation Market?

Major companies operating in the application release automation market are:
• Microsoft Corporation
• HP Inc.
• IBM Corporation
• Broadcom
• Red Hat Inc.
• Atlassian Corporation Plc
• Micro Focus International plc
• BMC Software Inc.
• ThoughtWorks Inc.
• Dynatrace LLC
• Circle Internet Services Inc.
• GitLab Inc.
• Rocket Software Inc.
• Jfrog Ltd.
• Digital.ai Software Inc.
• Electric AI Inc.
• Chef Software Inc.
• CloudBees Inc.
• Puppet Inc.
• QualiSystems Ltd.
• Octopus Deploy Pty Ltd.
• Codefresh Inc.
• Automic Software Inc.
• RapidDeploy
• Plutora
• Travis CI GmbH
• Spinnaker Global Limited
• DeployHub Inc.
• Clarive Software Inc.
• Inedo

What Is The Most Dominant Region In The Application Release Automation Market?

North America was the largest region in the application release automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the application release automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.