The bot mitigation market has seen considerable growth due to a variety of factors.
• The size of the bot mitigation market has witnessed significant expansion over the past years. The market, which stood at $0.72 billion in 2024, is expected to rise to $ 0.9 billion in 2025, recording a compound annual growth rate (CAGR) of 25.1%.
The expansion observed during the historic period can be linked to the increase in automated attacks, susceptibilities in web applications, account seizure attacks, scams in e-commerce, advertisement fraud, and distributed denial of service (DDoS) attacks.
The bot mitigation market is expected to maintain its strong growth trajectory in upcoming years.
• We anticipate significant expansion in the bot mitigation market in the coming years, with projections suggesting it will reach $2.19 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 24.8%.
This predicted growth within the estimation period is attributable to factors such as more sophisticated bots, the development of IoT botnets, the proliferation of cloud-based attacks, evolving threat landscapes, a rise in automated cyber attacks, and incorporation with security orchestration platforms. Looking ahead, the forecast period will likely see emerging trends such as advanced bot detection methods, a focus on zero trust architecture, growth in cloud-native bot mitigation, use of behavioral biometrics for bot detection, and an increase in AI-powered bot attacks.
The growth of the bot mitigation market is projected to be fueled by the increasing threat of phishing and malware. Phishing involves sending deceptive emails or messages with the intent of tricking recipients into revealing personal data, while malware pertains to software crafted to infiltrate networks, pilfer data, disrupt services, or gain unauthorized access to IT systems. The risks associated with phishing and malware are escalating due to heightened digital interconnectivity, advancing methods of cybercriminals, and flaws within technological infrastructures. Bot mitigation serves to deter phishing and malware strikes by detecting and stopping automated bot traffic commonly utilized to circulate harmful links and payloads, hence protecting users from manipulative strategies and possible breaches of confidential data. For example, the Anti-Phishing Working Group (APWG), an industry association based in the US, reported that the third quarter of 2022 saw 12.7 million phishing incidents, showing an upward trend from the 10.97 million attacks during the second quarter. Consequently, the growing threat of phishing and malware is contributing to the expansion of the bot mitigation market.
The bot mitigation market covered in this report is segmented –
1) By Component: Standalone, Services
2) By Security Type: Web, Mobile, Application Programming Interface
3) By Deployment Mode: Cloud, On-Premises
4) By Enterprise Size: Large, Small And Medium
5) By End User: Retail And E-Commerce, Banking, Financial Services, And Insurance (BFSI), Information Technology And Telecommunication, Media And Entertainment, Defense And Security, Travel And Tourism, Healthcare, Energy And Utilities, Automotive And Aviation
Subsegments:
1) By Standalone: On-Premise Bot Mitigation Solutions, Cloud-Based Bot Mitigation Solutions
2) By Services: Professional Services, Managed Services
Top firms in the bot mitigation industry are concentrating on producing innovative products such as enhanced bot protection platforms to enhance their market revenue. These advanced bot defense platforms are cybersecurity solutions designed to safeguard websites and web applications from harmful traffic and bot misuse, including credential theft and content scraping. For example, in December 2023, Kasada, an Australia-based cybersecurity software solutions provider, introduced an upgraded bot defense platform that provides dynamic protection and insights into attacks. This platform addresses the shortcomings of conventional bot detection systems, which are no longer effective against contemporary bot attacks and online fraud, including account takeovers. The platform’s defense mechanism is randomized throughout its structure, making it difficult and costly for attackers to bypass the solution. The platform designed by Kasada is structured to be invisible to clients, offering swift and effective protection that does not interfere with the user experience.
Major companies operating in the bot mitigation market report are:
• Cisco Systems Inc.
• Broadcom Inc.
• Palo Alto Networks Inc.
• Fortinet Inc.
• Akamai Technologies Inc.
• Citrix Systems Inc.
• Cequence Security Inc.
• F5 Networks Inc.
• Check Point Software Technologies Ltd.
• Trend Micro Inc.
• CrowdStrike Holdings Inc.
• Proofpoint Inc.
• Zscaler Inc.
• Cloudflare Inc.
• Netscout Systems Inc.
• Forcepoint LLC
• Fastly Inc.
• Barracuda Networks Inc.
• Radware Ltd.
• Imperva Inc.
• White Ops Inc.
• Sophos Group Plc
• DataDome SAS
• Netacea Ltd
• Reblaze Technologies Ltd.
North America was the largest region in the bot mitigation market in 2024. The regions covered in the bot mitigation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.