What Has Been the Growth of the Direct Primary Care Market So Far?
The direct primary care market has seen considerable growth due to a variety of factors.
• The direct primary care market has experienced strong growth in recent years. It will grow from $65.61 billion in 2024 to $70.42 billion in 2025, at a CAGR of 7.3%.
This growth is driven by limitations in the fee-for-service model, a shortage of primary care providers, the rise of lifestyle and holistic care, and the desire for more transparency and cost control.
How Will the Direct Primary Care Market?
The direct primary care market is expected to maintain its strong growth trajectory in upcoming years.
• The direct primary care market is expected to see solid growth, reaching $92.51 billion by 2029 with a CAGR of 7.1%.
This increase is driven by a shift to proactive care, expansion of primary care practices, and the adoption of value-based models. Key trends include natural language processing, genomic medicine, cloud-based management, predictive analytics, and digital therapeutics.
Which Factors Are Boosting Growth In The Direct Primary Care Market?
The rising incidence of diabetes is expected to fuel the growth of the direct primary care market moving forward. Diabetes is a chronic condition characterized by high blood sugar levels, and its prevalence is increasing due to factors like obesity, sedentary lifestyles, poor diets, aging populations, and genetic predisposition. Direct primary care models offer unlimited access to primary care services for a fixed monthly fee, which helps diabetes patients receive regular check-ups, medication management, lifestyle counseling, and continuous care. For instance, in December 2023, data from the Australian Bureau of Statistics indicated that in 2022, 5.3% of Australians, or 1.3 million people, had diabetes. Diabetes was the seventh leading cause of death in Australia that year. The growing prevalence of diabetes is thus driving the direct primary care market.
What Key Areas Define The Segmentation Of The Global Direct Primary Care Market?
The direct primary care market covered in this report is segmented –
1) By Type: Clinical Services, Laboratory Services, Consultative Services, Care Coordination, Comprehensive Care Management
2) By Practice Setting: Solo Practices, Group Practices, Other Practice Settings
3) By Application: Cardiology, Internal Medicine, Primary Care, Osteopathy, Psychiatry, Pediatrics
Subsegments:
1) By Clinical Services: Preventive Care, Chronic Disease Management, Acute Care, Pediatric Care, Geriatric Care
2) By Laboratory Services: Diagnostic Testing, Blood Tests, Imaging Services, Genetic Testing
3) By Consultative Services: Telemedicine Consultations, Health Coaching, Wellness Consultations, Second Opinion Services
4) By Care Coordination: Referral Management, Patient Navigation Services, Medication Management, Care Plan Development
5) By Comprehensive Care Management: Case Management, Disease Management Programs, Care Transitions Management, Patient Education And Support
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How Are New Trends Impacting The Size Of The Direct Primary Care Market?
Companies in the direct primary care market are focused on offering innovative services like direct-to-consumer (DTC) healthcare options to stand out. DTC services allow businesses to sell directly to consumers, bypassing traditional retail channels. For example, in January 2022, MedLion Management Inc., a US-based healthcare provider, launched Online Medical Service, a direct-to-consumer solution to improve healthcare access and customer experience. This service simplifies appointment scheduling, offers virtual consultations, secure messaging with healthcare providers, and provides easy access to electronic health records.
Who Are the Key Players In The Direct Primary Care Market?
Major companies operating in the direct primary care market are:
• Oak Street Health Inc.
• Prestige Consumer Healthcare Inc.
• One Medical Group
• RubiconMD
• Aledade Inc.
• Crossover Health Medical Group APC
• Everside Health Inc.
• Elation Health
• Paladina Health
• SignatureMD
• PeakMed
• DPC Frontier
• MedLion
• Salud Healthcare LLC
• Turntable Health
• Atlas.md
• Freedom Healthworks LLC
• R-Health
• EverMed DPC
• Boston Direct Health
• Nextera Healthcare
• CareClix
• Forward Family Healthcare
• Hint Health
• Qliance Medical Management
What Is The Most Dominant Region In The Direct Primary Care Market?
North America was the largest region in the direct primary care market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the direct primary care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
