How Has the Direct-To-Consumer (DTC) Laboratory Testing Market Evolved Historically and What is its Current Size?
The direct-to-consumer (dtc) laboratory testing market has seen considerable growth due to a variety of factors.
• The direct-to-consumer (DTC) laboratory testing market has witnessed exponential growth in recent years. It will grow from $4.45 billion in 2024 to $5.79 billion in 2025, with a CAGR of 30.2%.
This growth can be attributed to the rising prevalence of infectious and chronic diseases, an aging population, the use of portable instruments, and the demand for personalized medicine.
What is the Forecasted Market Size and CAGR for the Direct-To-Consumer (DTC) Laboratory Testing Market?
The direct-to-consumer (dtc) laboratory testing market is expected to maintain its strong growth trajectory in upcoming years.
• The direct-to-consumer (DTC) laboratory testing market is set to grow exponentially, reaching $16.54 billion by 2029 with a CAGR of 30.0%.
The growth is due to rising demand for fast, accurate diagnostics, wellness focus, and telemedicine expansion. Key trends include next-generation sequencing, RNA detection, lab-on-a-chip systems, point-of-care testing, AI, and data analytics.
What Key Factors and Trends Are Driving The Growth Direct-To-Consumer (DTC) Laboratory Testing Market?
The rising incidence of infectious diseases is expected to fuel the growth of the direct-to-consumer (DTC) laboratory testing market. Infectious diseases, caused by pathogens like bacteria, viruses, and fungi, are influenced by biological, environmental, and social factors. DTC laboratory testing helps prevent, detect, and manage infectious diseases by providing increased access to testing and promoting early intervention. For instance, the World Health Organization reported that in 2022, 10.6 million cases of tuberculosis (TB) occurred globally, with significant cases affecting men, women, and children. The growing prevalence of infectious diseases will drive the demand for DTC laboratory testing.
What Are The Market Segments In The Direct-To-Consumer (DTC) Laboratory Testing Market?
The direct-to-consumer (DTC) laboratory testing market covered in this report is segmented –
1) By Sample Type: Blood, Urine, Saliva, Other Sample Types
2) By Test Type: Genetic Testing, Disease Risk Assessment Testing, Complete Blood Count (CBC), Diabetes Testing, Thyroid-Stimulating Hormone (TSH) Testing, Other Test Types
3) By Application: Diagnostics, Research And Development, Drug Discovery And Development
4) By End User: Hospitals, Clinics, Specialty Labs, Diagnostic Centers
Subsegments:
1) By Blood: Blood Glucose, Cholesterol, Complete Blood Count (CBC), Blood Type, Vitamin and Mineral Levels, Hormone Levels, Liver And Kidney Function Tests
2) By Urine: Pregnancy Tests, Urinalysis, Kidney Function Tests, Drug And Alcohol Testing, UTI (Urinary Tract Infection) Screening, Hormone Tests
3) By Saliva: Hormone Testing, DNA Testing (Ancestry, Genetic Health Risks), Cortisol And Stress Level Tests, Food Sensitivity And Allergy Testing
4) By Other Sample Types: Stool, Hair, Breath
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What Trends Are Reshaping The Future Of The Direct-To-Consumer (DTC) Laboratory Testing Market?
Companies in the direct-to-consumer (DTC) laboratory testing market are focusing on innovative services like mobile phlebotomy to enhance convenience and accessibility. A mobile phlebotomy service allows blood collection at a patient's location, such as their home or workplace. For instance, in July 2023, Quest Diagnostics, a US-based diagnostic testing company, launched Quest Mobile, a service that allows patients to schedule home specimen collection appointments with trained phlebotomists. This service enables patients to undergo various laboratory tests without leaving their homes, offering greater convenience and accessibility.
Who Are the Key Players In The Direct-To-Consumer (DTC) Laboratory Testing Market?
Major companies operating in the direct-to-consumer (DTC) laboratory testing market are:
• Laboratory Corporation of America Holdings (LabCorp)
• Quest Diagnostics Incorporated
• PerkinElmer Inc.
• Genesis Healthcare Co.
• Natera Inc.
• Sonora Quest Laboratories
• Ancestry.com LLC
• 23andMe Holding Co
• Thorne HealthTech Inc.
• Metropolis Healthcare Limited
• Color Health Inc.
• LetsGetChecked Inc.
• MyHeritage Ltd.
• Everlywell Inc.
• Complete Genomics Incorporated
• DanteLabs Inc.
• Gene by Gene Ltd.
• Veritas Intercontinental
• DirectLabs LLC.
• WellnessFX Inc.
• Ulta Lab Tests LLC
• Any Lab Test Now Inc.
• Vitagene Inc.
What Are The Regional Insights Into The Direct-To-Consumer (DTC) Laboratory Testing Market?
North America was the largest region in the direct-to-consumer (DTC) laboratory testing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the direct-to-consumer (DTC) laboratory testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
