The Exam Preparation And Tutoring Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The global market size of exam preparation and tutoring has experienced significant growth in recent years, expanding from $68.08 billion in 2024 to an estimated $72.09 billion in 2025. The compound annual growth rate (CAGR) for this period is 5.9%.
The expected market size for the Exam Preparation and Tutoring Global Market Report 2025 in 2029 will be $88.81 billion with a compound annual growth rate (CAGR) of 5.4%.
Download Your Free Sample of the 2025 Exam Preparation And Tutoring Market Report and Uncover Key Trends Now!The key drivers in the exam preparation and tutoring market are:
• Rising trend of remote and online learning
• Growing emphasis on skill-based education
• Alterations in testing formats and methods
• Initiatives and policies implemented by government in education sector
• Surge in lifelong learning activities.
The exam preparation and tutoring market covered in this report is segmented –
1) By Tutoring Type: Structured Tutoring, On-demand Tutoring
2) By Tutoring Style: Test Preparation Service, Subject Tutoring Service
3) By Course Duration: Test Preparation Service, Subject Tutoring Service
4) By End-User: K-12 (Schools), Higher Education (College Or Universities), Corporate Or Professional Training
The key trends in the exam preparation and tutoring market are:
• Adaptive learning technologies are emerging as a trend within the exam preparation and tutoring market.
• Technological advancements in the education sector are shaping the future of this market.
• Personalized learning platforms are also gradually gaining momentum.
• The gamification of learning and the rise of collaborative learning platforms are prevalent trends.
Major companies in the exam preparation and tutoring market are:
• Pearson plc
• TAL Education Group
• McGraw Hill Education Inc.
• Cengage Learning Holdings II Inc.
• Kaplan Inc.
• Varsity Tutors
• The Princeton Review
• Sylvan Learning LLC
• Chegg Inc.
• Tutor Doctor International Inc.
• Catapult Learning LLC
• Wyzant Inc.
• C2 Educational System Inc.
• Kumon North America Inc.
• TPR Education IP Holdings
• Tutor.com Inc.
• Preply Inc.
• GradeStack Learning Pvt. Ltd.
• Barron's Educational Series Inc.
• Mathnasium LLC
• TakeLessons
• Ambow Education Holding Ltd.
• BenchPrep
• Club Z! Tutoring Services
• Skooli Inc.
• ArborBridge Inc.
• Manhattan Prep
• Magoosh
• Tutoring Club LLC
• Houghton Mifflin Harcourt Publishing Company
• Wiley Education Services
North America was the largest region in the exam preparation and tutoring market in 2024