The genealogy products and services market has seen considerable growth due to a variety of factors.
• The genealogy products and services market has expanded rapidly in recent years. It will increase from $4.61 billion in 2024 to $5.15 billion in 2025, with a compound annual growth rate (CAGR) of 11.8%.
The growth can be attributed to the increasing interest in health-related genetic information, media exposure, celebrity influence, enhanced marketing, improved data analysis, and the growing popularity of direct-to-consumer genetic testing.
The genealogy products and services market is expected to maintain its strong growth trajectory in upcoming years.
• The genealogy products and services market is projected to grow rapidly, reaching $7.94 billion by 2029, with a compound annual growth rate (CAGR) of 11.4%.
The market’s expansion will be driven by rising consumer interest in ancestry and heritage, increasing awareness of genetic health risks, the growth of online genealogical databases, the rise of direct-to-consumer genetic testing, and a growing demand for health-related genetic information. Key trends during the forecast period will include the integration of artificial intelligence (AI), wider use of blockchain technology, connections with wearable devices, the expansion of global genetic databases, and advancements in ancestral trait analysis.
The surge in demand for genetic testing is expected to drive the growth of the genealogy products and services market. Genetic testing, which analyzes DNA for genetic conditions or ancestry, is growing due to greater awareness of its benefits. Genetic testing helps individuals trace their family history and connect with relatives. According to the National Library of Medicine, over 76,000 genetic tests were conducted worldwide in 2022. The increasing demand for genetic testing is propelling the genealogy products and services market.
The genealogy products and services market covered in this report is segmented –
1) By Category: Family Records, Family Trees, Forums, Cemeteries, Newspapers, Blogs, Deoxyribonucleic Acid (DNA) Testing, Other Categories
2) By Application: Households, Institutions
3) By End-User: Direct-To-Consumer Testing Companies, Law Enforcement Agencies, Research Institutes And Academic Organizations, Other End-Users
Subsegments:
1) By Family Records: Birth Records, Marriage Records, Death Records, Census Records, Immigration and Naturalization Records
2) By Family Trees: Online Family Tree Software, Family Tree Books and Charts, Family Tree Consulting Services
3) By Forums: Genealogy Discussion Forums, Ancestry Group Communities, Online Family Research Forums
4) By Cemeteries: Cemetery Records, Burial and Gravestone Information, Cemetery Plot Searching Services
5) By Newspapers: Obituaries, Historical Newspaper Archives, Local News and Events Archives
6) By Blogs: Personal Genealogy Blogs, Ancestral Research Blogs, DNA Testing Blogs
7) By Deoxyribonucleic Acid (DNA) Testing: Y-DNA Testing, Mitochondrial DNA Testing, Autosomal DNA Testing, Ancestry DNA Testing Kits
8) By Other Categories: Genealogy Software, Historical Research Services, Family History Books and Publications, Genealogical Consultation Services
In the genealogy products and services market, companies are focusing on advanced technologies like next-generation sequencing (NGS) tests to provide more accurate genetic ancestry information. For instance, in January 2024, Nonacus launched the GALEAS HereditaryPlus panel, an NGS test analyzing 146 genes to detect rare inherited disorders and cancers, aligning with genetic testing guidelines in the UK, EU, and USA.
Major companies operating in the genealogy products and services market are:
• Findmypast Limited
• Ancestry.com LLC
• 23andMe Inc.
• MyHeritage Ltd.
• Clooz
• Family Tree Maker
• Geneanet
• Progeny Genealogy
• ObitFinder
• Geni.com
• Family Tree DNA
• Gene by Gene Ltd.
• Legacy Family Tree
• GEDmatch
• Ancestral Quest
• BillionGraves Holdings Inc.
• Brother's Keeper
• Fold3
• GenealogyBank.com
• Living DNA Ltd.
• RootsFinder
• RootsMagic
• WikiTree Inc
North America was the largest region in the genealogy products and services market in 2023. The regions covered in the genealogy products and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.