The generative ai in movies market has seen considerable growth due to a variety of factors.
• The market size for generative AI in films has been undergoing rapid expansion in the past few years. It is projected to increase from $0.32 billion in 2024 to $0.4 billion in 2025, translating to a compound annual growth rate (CAGR) of 24.3%.
This robust growth in the historical period is attributed to the reduction in labor costs, enhancement in efficiency, boosted ingenuity, bettered visual impacts, and creative discovery.
The generative ai in movies market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of generative AI in the film industry is set to experience exponential growth in the coming years. It is projected to reach $0.95 billion in 2029 with a compound annual growth rate (CAGR) of 24.0%.
This predicted growth in the forecast period can be associated with factors such as interdisciplinary influence, embracing by audiences, ethical considerations, advancements in algorithms, enhanced computational power, data accessibility and quality. Anticipated trends for the given period encompass real-time script modification, the development of virtual actors, AI-boosted visual effects, predictive analytics for ensuring box office success, AI-led movie restoration and remastering, and the creation of AI characters with emotional intelligence.
The advancement of the generative AI in movies market is anticipated to be fueled by a rise in consumer entertainment expenditure. This refers to the funds that individuals and households allocate for personal amusement and leisure activities. Generative AI applications have the capacity to automate monotonous tasks in film production such as constructing scenes, crafting scripts, and rendering visual effects. This automation process expedites production, enabling filmmakers to realize their creative ideas more swiftly and productively. For instance, The Numbers, a US-based firm specializing in comprehensive movie financial assessments including box office, DVD and Blu-ray sales data, and release schedules, reported in October 2024 that total ticket sales in the US domestic market saw an upsurge from 702 million in 2022 to 830 million in 2023. In addition, the total domestic box office earnings observed a jump from $7.3 billion in 2022 to $8.9 billion in 2023. As a result, the growth of the generative AI in movies market is being propelled by an increase in consumer entertainment expenditure.
The generative AI in movies market covered in this report is segmented –
1) By Type: Content Generation, Visual Effects, Postproduction And Editing, Budget Optimization, Audience Engagement, Creative Inspiration
2) By Deployment: Cloud-Based, Hybrid
3) By Application: Filmmaking And Production, Virtual Reality (VR) And Augmented Reality (AR), marketing And Promotion, Movie Recommendation
Subsegments:
1) By Content Generation: Script Writing Assistance, AI-Generated Storylines And Plots, Dialogue And Character Development
2) By Visual Effects: AI-Powered Animation And CGI Creation, Realistic Simulation Of Environments And Characters, Special Effects Automation
3) By Postproduction And Editing: AI-Driven Video Editing Tools, Automated Color Correction And Grading, Sound Editing And Enhancement
4) By Budget Optimization: AI-Based Cost Estimation And Management, Resource Allocation And Scheduling Optimization, Financial Risk Assessment And Forecasting
5) By Audience Engagement: Personalized Movie Recommendations, Targeted marketing Campaigns, AI-Driven Social Media Interaction
6) By Creative Inspiration: AI-Assisted Creative Brainstorming, Music And Visual Mood Generation, Character And Setting Concept Generation
Leading establishments in the generative AI for films market are concentrating on creating upgraded products that revolutionize content production, narrating, and audience involvement, like text-to-video AI, to boost efficacy, originality, and innovation in the movie creation process. Text-to-video AI is an AI innovation that transforms written input into visual content, using natural language comprehension and computer vision algorithms to create changing visual illustrations based on the given text. For instance, in May 2023, Runway AI, Inc., an American AI firm, introduced Gen-1 and Gen-2 AI tools with different functionalities for video generation. Gen-1, also known as video-to-video, lets users generate new videos using existing ones. The process includes choosing a video, selecting a style reference, and previewing iterations before finalizing. Conversely, Gen-2 is a text-to-video service with restricted availability that enables users to create videos in diverse styles using a supplied text prompt.
Major companies operating in the generative AI in movies market report are:
• Sony Corporation
• NVIDIA Corporation
• Adobe Inc
• Autodesk Inc
• Midjourney Inc
• WETA FX LIMITED
• Stability AI
• Hugging Face Inc.
• Synthesia Limited
• Runway AI Inc
• AI21 Labs
• Aleph Alpha
• Deepdub Inc
• DeepBrain AI Inc
• SoluLab Inc
• Fable Studio
• Inworld AI
• Wonder Dynamics
• Accubits Technologies Inc
• Kaliber Labs Inc
• Luma AI Inc
• OpenAI Inc
• ScriptBook
• ElevenLabs
North America was the largest region in the generative AI in movies market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative AI in movies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.