The tissue towel market is thriving, growing from $26.46 billion in 2023 to $28.13 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.3%. This growth is driven by increased urbanization and rising consumer awareness around hygiene. By 2028, the market is expected to reach $36.52 billion, at a CAGR of 6.7%. Key growth factors include the expansion of the hospitality sector and the increasing demand for sustainable products. Major trends involve advancements in manufacturing technologies, the development of smart tissue towels, and the adoption of antimicrobial features.
Tissue Towel Market
The expansion of the hospitality industry is projected to propel the growth of the tissue towel market. This industry encompasses a wide range of services providing accommodations, food, and entertainment for guests and travelers. Factors such as increasing global travel, rising consumer expectations for quality, and the development of new destinations are contributing to the industry’s expansion. Tissue towels play a vital role in enhancing hygiene and convenience for guests. According to Eurostat, around 719.0 million guest nights were spent in short-stay accommodations booked through major platforms in 2023, marking a 20.5% increase compared to 2022. This expansion is driving the tissue towel market.
Tissue Towel Market Report
Tissue Towel Market Competitive Landscape
The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Cascades Inc., Hengan International Group Company Limited, Vinda International Holdings Limited, Metsä Group, Sofidel Group, Clearwater Paper Corporation, Svenska Cellulosa Aktiebolaget (SCA), Kruger Inc., WEPA Hygieneprodukte GmbH, Lucart S.p.A., Softys S.A., Seventh Generation Inc., Asia Pulp & Paper, Slovak Hygienic Paper Group, Irving Consumer Products Limited, C&S Paper Co. Ltd., Cartiere Carrara S.p.A., Marcal Paper Mills Inc., Grigeo AB, Cominter Paper SA, MPH1865 Group
Key Tissue Towel Market Trend
As consumer demand for sustainable products rises, companies in the tissue towel market are focusing on recycled fiber tissue towels. These eco-friendly options are made entirely from recycled paper materials, ensuring no new trees are harvested. In January 2024, Tork launched hand towels and toilet paper made from 100% recycled fibers, providing effective absorbency while contributing to environmental conservation efforts.
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Tissue Towel Market Segmentation
The tissue towel market covered in this report is segmented –
1) By Product Type: Rolled Towels, Folded Towels, Napkins And Luxury Towels, Boxed Towels
2) By Distribution Channel: Direct Sales, E-Commerce, Retail Stores, Other Distribution Channels
3) By End-Use: Personal Care, Home Care, Healthcare, Hospitality, Commercial, Other End Uses
By Geography:The regions covered in the tissue towel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the tissue towel market in 2023. North America is expected to be the fastest-growing region in the forecast period.
