What are the Historical Developments and Current Growth Metrics of the Hand Towel Market?
The hand towel market has seen considerable growth due to a variety of factors.
• The market size for hand towels has seen robust growth in the past few years. Its expansion from $3.06 billion in 2024 to $3.25 billion in 2025, at a compound annual growth rate (CAGR) of 6.2%, is notable.
The historic period's growth is associated with factors such as awareness of sanitation, growth in the hospitality sector, household needs, demand in the industrial and commercial sectors, and initiatives that are eco-friendly.
What Is The Projected Growth Of The Hand Towel Template Market?
The hand towel market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the hand towel market is projected to experience robust growth, with an anticipated value of $4.03 billion in 2029 and a compound annual growth rate (CAGR) of 5.5%.
The boost during the forecast period can be credited to elements such as customization and personalization, innovations in material science, increased focus on health and hygiene, the rise of online retail and e-commerce, and evolving consumer lifestyles. Foreseen trends within this period encompass smart textiles and IoT integration, eco-friendly and biodegradable materials, stylish and designer towels, towels with anti-microbial and anti-viral traits, and subscription-based services.
What Are The Key Drivers Fueling Growth In The Hand Towel Market?
The escalating global consciousness regarding cleanliness and hygiene is a pivotal element propelling the hand towel market's growth. Maintaining sanitation and hygiene is crucial to avert the proliferation of many potentially lethal illnesses, such as cholera, diarrhea, ebola, and the recent outbreak of coronavirus. Regular hand cleansing with soap is one of the most effective strategies for preventing or mitigating the transmission of COVID-19 in the absence of a vaccine or definitive cure. For instance, data published by the United Nations International Children's Emergency Fund, a United States-based United Nations agency, in May 2023, reveals that in 2022, three-quarters of the global population had access to elementary hygiene facilities. Consequently, the rise in hygiene awareness across various nations is anticipated to stimulate the hand towel market's expansion.
What Are The Principal Market Segments In The Global Hand Towel Industry?
The hand towel market covered in this report is segmented –
1) By Product Type: Rolled Paper Towels, Boxed Paper Towels, Multifold Paper Towel
2) By Distribution Channel: Super markets And Hyper markets, Convenience Stores, Specialty Stores, Online Channels, Other Distribution Channels
3) By Application: Residential, Commercial
Subsegments:
1) By Rolled Paper Towels: Center-Pull Paper Towels, C-Fold Paper Towels, Roll Paper Towels
2) By Boxed Paper Towels: Standard Boxed Paper Towels, Premium Boxed Paper Towels
3) By Multifold Paper Towels: Z-Fold Paper Towels, M-Fold Paper Towels
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How Are Emerging Trends Reshaping The Dynamics Of The Hand Towel Market?
Producers of eco-friendly paper towels that contribute to forest preservation are on the rise. These types of paper towels do not involve deforestation in their manufacturing process, instead utilizing a blend of bamboo and sugarcane. Who Gives A Crap, a company known for their environmentally responsible, waste-free, safe, and plastic-free domestic goods, is an example of this. They create eco-friendly paper kitchen towels from materials that do not require trees, offering not just sustainability, but also value for money. In addition, their extremely robust 2-ply towels have a high degree of cleaning efficiency.
Who Are the Key Players In The Hand Towel Market?
Major companies operating in the hand towel market include:
• Kimberly-Clark Corporation
• The Procter & Gamble Company
• Svenska Cellulosa Aktiebolaget SCA
• Hengan International Group Company Limited
• Vinda International Holdings Limited
• Asaleo Care Limited
• Sofidel S.p.A.
• Georgia-Pacific LLC
• WEPA Group
• Metsä Tissue Corporation
• CMPC Tissue S.A.
• KP Tissue Inc.
• Cascades Inc.
• Asia Pulp & Paper Group (APP)
• Towel Depot Inc.
• Springs Global US Inc.
• 1888 Mills LLC
• J.R. United Industries Inc.
• Sunvim Group Co. Ltd.
• Aldar Tissues
• EverShine Textile Co. Ltd.
• Wausau Paper Corp.
• Nine Space LLC
• Santens NV
• Towel Manufacturer USA
• GM Exports
• Dunroven House Inc.
• QIANXIANG Textile Co. Ltd.
• Behrens Group
• WHR GmbH
• Laguna Beach Textile Company
• Dock and Bay Ltd.
• Koch Industries Inc.
• Covenant Tex Co. Ltd.
• Trident Limited
• Vardhman Textiles Limited
What Are The Regional Insights Into The Hand Towel Market?
Asia-Pacific was the largest region in the hand towel market in 2023. North America was the second largest region in the hand towel market. The regions covered in the hand towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
