What Has Been the Growth of the Highway Driving Assist Market So Far?
The highway driving assist market has seen considerable growth due to a variety of factors.
• The highway driving assist market has experienced exponential growth in recent years. It is expected to increase from $4.47 billion in 2024 to $5.46 billion in 2025, at a compound annual growth rate (CAGR) of 22.1%.
This growth can be attributed to increasing consumer demand for safety, the rise of electric vehicles, a growing desire for vehicles with connected features, regulatory pressure for vehicle safety, and the introduction of regulations mandating advanced driver assistance systems (ADAS).
How Will the Highway Driving Assist Market?
The highway driving assist market is expected to maintain its strong growth trajectory in upcoming years.
• The highway driving assist market is set to reach $12.02 billion by 2029, growing at a CAGR of 21.8%.
The growth is attributed to the rise of semi-autonomous vehicles across segments, demand for driver safety, autonomous driving focus, technological investments, and growing traffic congestion. Trends include AI and machine learning adoption, sensor technology improvements, V2X integration, electric and connected vehicles, and automotive tech advancements.
Which Factors Are Boosting Growth In The Highway Driving Assist Market?
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What Key Areas Define The Segmentation Of The Global Highway Driving Assist Market?
The highway driving assist market covered in this report is segmented –
1) By Component: Camera, Radar, Global Positioning System (GPS), Navigation System Map Database
2) By Operational Techniques: Automatic Emergency Braking (AEB), Pedestrian Automatic Emergency Braking (PAEB), Rear Automatic Braking, Blind Spot Intervention
3) By Function: Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist, Collision Avoidance Assist
4) By Vehicle Type: Mid Segment, Luxury
5) By Application: Automotive Original Equipment Manufacturers (OEMs), Fleet Operators, Transportation Services, Individual Consumers
Subsegments:
1) By Camera: Front Camera, Rearview Camera, Surround View Camera
2) By Radar: Long-Range Radar, Short-Range Radar, Medium-Range Radar
3) By Global Positioning System (Gps): Standalone Gps Units, Integrated Gps Modules
4) By Navigation System Map Database: 2d Map Databases, 3d Map Databases, Real-Time Map Update Databases
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What Emerging Trends Are Influencing The Growth Of The Highway Driving Assist Market?
Prominent organizations present in the highway driving assist market are enhancing the advanced driver assist systems with innovative features that improve safety, comfort, and convenience for drivers. This innovation helps make semi-autonomous vehicles safer and user-friendly by aiding them in precisely identifying and comprehending their environment. For example, Ford, an auto manufacturer based in the US, introduced an upgraded version of their hands-free advanced driver assist system - Ford BlueCruise 1.2 in September 2022. This feature is capable of autonomously shifting lanes while maintaining hands-free driving. It modifies the vehicle's speed and positioning to safely move into the new lane. This system automatically moves the vehicle to the opposite side of the lane when overtaking a large vehicle, or if another driver is encroaching on the lane, providing extra safety clearance. Ford has also increased the number of highways which are compatible with the hands-free mode of BlueCruise. This now includes over 100,000 miles of pre-mapped American highways with more being added each month.
Who Are the Key Players In The Highway Driving Assist Market?
Major companies operating in the highway driving assist market are:
• Toyota Motor Corporation
• Honda Motor Co. Ltd.
• Robert Bosch GmbH
• Hitachi Ltd.
• DENSO Corporation
• ZF Friedrichshafen AG
• Qualcomm Technologies Inc.
• Continental AG
• Magna International Inc.
• Aisin Corporation
• Valeo SA
• Texas Instruments Incorporated
• Aptiv
• Analog Devices Inc.
• Renesas Electronics Corporation
• Autoliv
• ON Semiconductor Corporation
• HARMAN International
• HELLA GmbH & Co. KGaA
• Visteon Corporation
• AVL
• Veoneer
• Mobileye
What Is The Most Dominant Region In The Highway Driving Assist Market?
North America was the largest region in the highway driving assist market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the highway driving assist market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
