Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Lagers Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Is the Projected Market Size of the Lagers Industry in 2024 and 2025?
The historical growth trend in the Lagers Global Market Report 2025 market has seen a consistent development over the years. The market size of lagers, which was at $175.24 billion in 2024, is projected to rise to $181.99 billion in 2025, with a compound annual growth rate (CAGR) of 3.9%.
What Is the Projected Market Size of the Lagers Market in 2029?
The lagers market is projected to reach a size of $215.04 billion in 2029, growing at a compound annual growth rate (CAGR) of 4.3%.
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What Are the Key Drivers of Lagers Market Growth?
The key drivers in the lagers market are:
• Emergence of new markets
• Continued innovation and product development
• Adoption of sustainability initiatives
• Changing global demographics influencing consumer preferences
What Are the Primary Segmentation Categories in the Lagers Market?
The lagersmarket covered in this report is segmented –
1) By Product Type: Standard Lager, Premium Lager, Luxury Lager
2) By Variety: Pale Lager, Vienna Lager, Dark Lager
3) By Packaging Type: Glass, Metal Can, Other Packaging Types
4) By Distribution Channel: On-Trade, Off-Trade
5) By End-User: HoReCa, Household Retail, Other End Users
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What Are the Major Trends Shaping the Lagers Market in 2025 and Beyond?
The key trends in the lagers market are:
• The rise of craft and specialty lagers is a major trending aspect.
• The market is also seeing a growing interest in non-alcoholic and low-alcohol lagers.
• There is an emerging trend towards innovation in flavor infusions.
• Online sales and direct-to-consumer models, alongside collaborations and limited edition releases, are shaping the market's future.
Who Are the Emerging Players in the Lagers Market?
Major players in the lagers market are:
• Asahi Breweries Ltd.
• Carlsberg Breweries A/S
• Diageo Plc
• Heineken N V
• Kirin Brewery Company Limited
• Molson Coors Beverage Company
• Tsingtao Brewery Company Limited
• The Boston Beer Company
• United Breweries Holdings Limited
• Founders Hill Brewing Co. LLC
• Lakefront Brewery Inc.
• Anchor Brewing Co. LLC
• Birra Menabrea S.p.A.
• Bitburger Braugruppe GmbH
• Budweiser Budvar Brewery
• Anheuser-Busch InBev SA/NV
• Squatters Pubs and Craft Beers
• Sapporo Holdings Limited
• Yanjing Beer Group Corporation Limited
• San Miguel Corporation
• Beijing Yanjing Brewery Co.Ltd.
• China Resources Beer (Holdings) Company Limited
• Anadolu Efes Biracilik ve Malt Sanayii A.S.
• Cervecería Hondureña S.A. de C.V.
• Grupo Modelo S.A. de C.V.
• Cervecería Cuauhtémoc Moctezuma
• Cervecería Nacional Dominicana
• Boon Rawd Brewery
Which Regions Are Leading the Growth in the Global Lagers Market?
Western Europe was the largest region in the lagers market in 2024
