The Learning And Education Toys Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of learning and education toys has seen significant growth in recent years. The market size is predicted to increase from $57.83 billion in 2024 to $61.94 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 7.1%.
By 2029, the global market for learning and education toys is projected to reach $82.4 billion, growing at a compound annual growth rate (CAGR) of 7.4%.
Download Your Free Sample of the 2025 Learning And Education Toys Market Report and Uncover Key Trends Now!The key drivers in the learning and education toys market are:
• Increasing popularity of educational subscription services
• Rising demand for cross-curricular and multifunctional toys
• Elevated parental involvement and emphasis on educational value
• Innovative enhancements in augmented reality (AR) and virtual reality (VR) toys
The learning and education toys market covered in this report is segmented –
1) By Product Type: Building Sets, Games And Puzzles, Sports And Outdoor Toys
2) By Age Group: Upto 5 years, 5 To 10 years, Above 10 years
3) By Distribution Channel: Hyper market/Super market, Specialty Stores, Departmental Stores, Online Channels
The key trends in the learning and education toys market are:
• There is a global shift in education methodologies that is influencing the market.
• The focus on STEM and STEAM education is a significant emerging trend.
• Interactive and technology-integrated toys are contributing to shaping the future of the market.
• Sustainability and Eco-friendly toys are also increasing in popularity, emphasizing on early childhood development.
Major companies in the learning and education toys market are:
• The LEGO Group
• Bandai Namco Holdings Inc.
• Hasbro Inc.
• VTech Holdings Limited
• Atlas Games
• Scholastic Corporation
• TOMY Company Ltd.
• Fisher-Price Inc.
• Crayola LLC
• Goliath Games
• Melissa & Doug LLC
• LeapFrog Enterprises Inc.
• Clementoni S.p.A.
• PlayMonster LLC
• MindWare Holdings Inc.
• Ravensburger AG
• Hape International Inc.
• Elenco Electronics Inc.
• Educational Insights
• Fat Brain Holdings LLC
• ThinkFun Inc.
• Geomagworld SA
• Learning Without Tears
• Alex Brands
• Creativity for Kids
• The Learning Journey International LLC
• K'NEX Brands L.P.
• Galt Toys
• Roylco Inc.
• Learning Wrap-Ups Inc.
• Be Amazing! Toys
• OWI Inc.
• 4M Industrial Development Limited
• National Geographic Partners LLC
• Uncle Milton Industries Inc.
• Scientific Explorer
Asia-Pacific was the largest region in the learning and education toys market in 2024