The Market Research Services Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Market Research Services Market?
The size of the market for market research services has been gradually increasing in recent times. The market size is estimated to escalate from $90.02 billion in 2024 to $93.29 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 3.6%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Market Research Services Industry?
The Market Research Services Global Market Report 2025 projects that by 2029, the market size will reach $109.67 billion, with a compound annual growth rate (CAGR) of 4.1%.
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What are the Key Growth Drivers Fueling the Market Research Services Market?
The key drivers in the market research services market are:
• Rising focus on customer satisfaction
• Outsourcing of back-end operations to economies with lower costs
• Growing demand for opinion polls
• The surge in data-driven businesses.
Global Market Segmentation: Identifying Major Market Research Services Industry Segments
The market research services market covered in this report is segmented –
1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling
2) By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others
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What are the Emerging Trends Shaping the Future of the Market Research Services Market?
The key trends in the market research services market are:
• There is an increasing trend towards adoption of advanced technologies like eye-tracking in market research.
• The usage of agile methodologies in conducting market research is on the rise.
• Companies are shifting from traditional surveys to micro surveys, indicating a trend towards concise and focused data collection.
• Implementation of artificial intelligence, automation, blockchain technology, and chatbots in market research processes is emerging as a major trend.
Who Are the Top Competitors & Leading Players in the Market Research Services Market?
Major companies in the market research services market are:
• Nielsen Holdings Inc.
• IQVIA Holdings Inc.
• Gartner
• Kantar Group
• Ipsos Group S.A.
• GfK SE
• Information Resources, Inc.
• Dynata
• INTAGE Holdings Inc.
• Westat Inc.
• Global Vox Populi
• RNB Research
• Market Xcel Data Matrix Private Limited
• Majestic MRSS
• Hub of China
• SIS International Research
• Escalent (formerly Morpace)
• CIPMR
• Adept Research
• Tiny CX Freeform
• Populix
• Dataspring
• Inkwood Research
• Consumer Behavior Research Co., Ltd (CBR)
• Euromonitor International
• IFF Research
• Pharma Intelligence
• Mintel
• Dunnhumby
• AMR Advanced Market Research GmbH
• Wood Mackenzie
• VCIOM (Russian Public Opinion Research Center)
• Business Analytica
• Ateliar Market Research
• Inquiry Market research
• MAP Marketing Research
• MAGRAM Market Research
• Prodege LLC
• The NPD Group, Inc.
• Forrester Research
• ORC International Inc.
• Proactive Worldwide
• Comscore
• Stitch Marketing Research
• Bauman Research & Consulting, LLC
• Criba Research SA
• Fine Research
• AG3 Consulting
• OnTarget
• Arellano
• Datum Internacional S.A.
• StatMark Group S.A.
• Brazil Market research
• Ad hoc research
• Al bar research
• Inverita research
• Eksen Research
• C&O Marketing
• Insight Scouts Research & Consultancy
• Research & Consulting House (REACH)
• 4sight
• Amass Market Research
• Synergy Marketing and Consulting
• Brandman Research
• Geocartography Knowledge Group
• ERA Research & Consultancy
• Research Konnection
• IVC Research Center
• Omnibus
• Sixth factor
• Nagy Research MEACRO
• Acnielsen Marketing & Media (Pty) Ltd.
• NOI Polls Limited
• George, Klein and Associates (GK&A)
• BMI Research (Pty) Ltd
• Plus 94 Research
• African Response
• Ley Hausen
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the market research services market in 2024
