The Marketing Cloud Platform Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The size of the marketing cloud platform market has seen significant growth recently. It is projected to increase from a value of $13.15 billion in 2024 to $14.24 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.3%.
The Marketing Cloud Platform Global Market is expected to reach a size of $22.11 billion by 2029, with a compound annual growth rate (CAGR) of 11.6%.
Download Your Free Sample of the 2025 Marketing Cloud Platform Market Report and Uncover Key Trends Now!The key drivers in the marketing cloud platform market are:
• Integration of artificial intelligence into marketing strategies
• Emphasis on account based marketing approaches
• Increased attention to privacy and compliance concerns
• Rise of conversational marketing and shift towards outcome-based marketing
The marketing cloud platform market covered in this report is segmented –
1) By Component: Platforms, Services
2) By Solution: Digital marketing Solution, Integrated Solution
3) By Deployment Mode: Public Cloud, Private Cloud
4) By marketing Function: Advertising, Designing, Sales Channel, Branding, Communications, Customer Support
5) By Industry Vertical: Retail And E-Commerce, IT And Telecommunication, Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Healthcare, Travel And Hospitality, Other Industry Verticals
The key trends in the marketing cloud platform market are:
• The integration of artificial intelligence is a major emerging trend in the marketing cloud platform industry.
• There is a significant focus on account-based marketing in the future growth of the market.
• The industry is increasingly concerning itself with privacy and compliance issues.
• The use of augmented reality and virtual reality experiences is another emerging trend in the industry.
The major players in the marketing cloud platform market are:
• Salesforce Inc
North America was the largest region in the marketing cloud platform market in 2024