What Has Been the Growth of the Mobile User Authentication Market So Far?
The mobile user authentication market has seen considerable growth due to a variety of factors.
• The market size for mobile user authentication has seen robust expansion over time. There is a projected increase from $3.7 billion in 2024 to a whopping $4.44 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 19.8%.
The substantial growth during the historic period is linked to the escalating adoption of smartphones and tablets, a surge in mobile transactions, the emergence of remote work and mobile workforce, as well as the proliferation of mobile payment applications and digital wallets.
How Will the Mobile User Authentication Market?
The mobile user authentication market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for mobile user authentication is projected to experience a substantial increase in the coming years. It is expected to reach $9.04 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 19.5%.
Factors attributing to this surge during the forecast period include higher adoption of mobile devices, swift digital transformation, escalating threats in cybersecurity, the proliferation of Internet-of-Things (IoT) devices, and the demand for seamless authentication. Key trends for the forecast period encompass dominance of biometric authentication, the uptake of behavioral biometrics, enforcement of zero trust security, blockchain-enabled authentication, as well as integration with Artificial Intelligence (AI) and Machine Learning (ML).
Which Factors Are Boosting Growth In The Mobile User Authentication Market?
The escalation in threats to cybersecurity is projected to boost mobile user authentication growth. Such threats pose potential risks to computer systems, networks, and data, potentially leading to unauthorized access, data breaches, or the loss of information. Factors such as enhanced connectivity, data monetization, remote work, advanced attack methodologies, and the absence of proper understanding are contributing to an increased level of cybersecurity threats. Mobile user authentication plays a crucial role in countering various threats like password theft, phishing attacks, man-in-the-middle (MitM) attacks, loss or theft of devices, data breaches, and illicit access to applications. For example, the Australian Cyber Security Centre, a cybersecurity agency based in Australia, stated that in November 2022 they received around 76,000 cybercrime reports, which is a 13% increase from the preceding year. Hence, the surge in cybersecurity threats is fuelling the expansion of the mobile user authentication market.
What Key Areas Define The Segmentation Of The Global Mobile User Authentication Market?
The mobile user authentication market covered in this report is segmented –
1) By Authentication: Biometric Authentication, Multi-Factor Authentication (MFA), Knowledge-Based Authentication (KBA), Other Authentication
2) By Deployment: Cloud-Based Authentication, On-Premises Authentication
3) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
4) By End-User Vertical: Banking, Financial Services, And Insurance, Consumer Electronics, Government, Telecommunication, Healthcare, Manufacturing, Other End-user Verticals
Subsegments:
1) By Biometric Authentication: Fingerprint Recognition, Face Recognition, Iris Recognition, Voice Recognition, Palm Or Vein Recognition, DNA-Based Authentication
2) By Multi-Factor Authentication (MFA): Two-Factor Authentication (2FA), Three-Factor Authentication (3FA), Adaptive Authentication, Token-Based Authentication (Hardware Or Software Tokens), SMS Or Email-Based OTP (One-Time Password)
3) By Knowledge-Based Authentication (KBA): Static KBA (Security Questions), Dynamic KBA (One-Time PINs, Answers Based On Real-Time Data)
4) By Other Authentication: Behavioral Biometrics, Device-Based Authentication, Geolocation-Based Authentication, Pattern Or Gesture Recognition, Risk-Based Authentication
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What New Trends Are Influencing The Mobile User Authentication Market?
The focus of key players in the mobile user authentication industry is centered around the adoption and creation of groundbreaking technologies such as TruSense, which are designed to address the rising demand in the market. TruSense is a comprehensive suite of digital identity and security services, characterized by unique solutions and technologies dedicated to confirming and safeguarding the identities of individuals and entities in virtual settings. An illustrative example occurred in February 2023 when Route Mobile Limited, an Indian enterprise specializing in cloud communications services, introduced TruSense. This state-of-the-art digital identity and security service aims to protect digital transactions within a trustworthy ecosystem, thereby equipping businesses to seamlessly validate end-user identities. TruSense guarantees secure authentication, trustworthy identity verification, and smart detection of fraud, utilizing AI and ML to conduct real-time risk evaluations, and to smoothly verify identities using approved third-party data. In essence, TruSense is a multi-faceted technology that is applicable to a variety of areas by offering solutions for digital identity and security, the curating of content and labeling of products, row guidance, and cooling water technology.
Who Are the Key Players In The Mobile User Authentication Market?
Major companies operating in the mobile user authentication market are:
• Apple Inc.
• Google LLC
• Microsoft Corporation
• International Business Machines Corporation
• Broadcom Inc.
• Gemalto NV
• Entrust Datacard Corporation
• HID Global
• Avast Antivirus
• RSA SecurID
• BlackBerry Limited
• CyberArk Software Inc.
• ESET s.r.o
• Ping Identity Corporation
• OneSpan
• ForgeRock Inc.
• MobileIron Inc.
• Centrify Inc.
• SecureAuth Corporation
• Duo Security
• CA Technologies
• BIO-key International
• Authentify Inc.
• Veridium
• TeleSign
What Is The Most Dominant Region In The Mobile User Authentication Market?
Asia-Pacific was the largest region in the mobile user authentication market in 2024. The regions covered in the mobile user authentication market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
