What Has Been the Growth Trajectory of the Nail Polish Market?
The nail polish market has seen considerable growth due to a variety of factors.
• Over the past few years, the nail polish market size has experienced significant growth. It is projected to expand from $14.39 billion in 2024 to $16.12 billion in 2025, with a compound annual growth rate (CAGR) of 12.0%.
This leap during the historical period can be traced back to several factors such as fashion and beauty trends, endorsements from celebrities, societal and cultural impacts, influence of advertising and media, and seasonal or themed occasions.
What Are The Estimated Market Size And Expected Annual Growth Rates For Globa Nail Polish Market?
The nail polish market is expected to maintain its strong growth trajectory in upcoming years.
• The market for nail polish is anticipated to swiftly expand in the upcoming years, scaling to a value of $25.35 billion by 2029 with a compound annual growth rate (CAGR) of 12.0%.
The projected expansion is mainly due to factors such as the injection of investment into research and development, far-reaching global market penetration, utilization of digital marketing approaches, commitment to sustainability and environmentally-friendly products and alignment with consumer preferences and evolving trends. Key trends emerging in this forecast period include the introduction of innovative retail and distribution approaches, a rising demand for vegan and cruelty-free products, the influence of fashion and runway trends, a push towards personalization and customization, and avant-garde developments in product formulas and constituents.
What Are The Primary Growth Drivers In The Nail Polish Market?
The surge in the number of women working globally is anticipated to fuel the expansion of the nail polish market. The term 'working women' generally applies to females who earn a regular income, salary or wages through employment outside their homes. Nail polishes can enhance the attractiveness and sophistication of these women. For example, the US Bureau of Labor Statistics states that 46.8% of the U.S. workforce in 2022 was comprised of women, thus retaining a significant segment of the working community. Consequently, the growing population of employed women across the world is propelling the nail polish market's progress.
What Are The Key Segments Within The Global Nail Polish Market?
The nail polish market covered in this report is segmented –
1) By Product Type: Gel, Matte, Pearl, Other Products
2) By Distribution Channel: Super markets/Hyper markets, Online Channels, Traditional Stores, Exclusive Beauty Specialist Stores, Other Channels
3) By End Use: Male, Female
Subsegments:
1) By Gel: UV Gel Polish, LED Gel Polish, Soak-Off Gel Polish
2) By Matte: Matte Finish Nail Polish, Matte Top Coat
3) By Pearl: Pearl Finish Nail Polish, Shimmering Pearl Nail Polish
4) By Other Products: Glitter Nail Polish, Neon Nail Polish, Specialty Nail Polish
Pre-Book The Nail Polish Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
How Are New Trends Impacting The Size Of The Nail Polish Market?
Breathable technology-driven solutions are a major trend in the nail polish industry. Major players in the nail polish space are formulating products featuring breathable technologies to consolidate their market presence. March 2022 saw Orly, a nail care brand based out the UK, launch "Island Hopping", a summer line of breathable nail polishes. This collection is vegan, cruelty-free, and halal-certified. The range features six unique vacation colors and is the first treatment and color nail polish in the professional domain to use a brush with 600 bristles to develop a permeable formula. This single-step manicure leverages contemporary oxygen technology to retain the hydration balance in nails, promoting growth and prolonging wear.
Who Are the Key Players in the Nail Polish Market?
Major companies operating in the nail polish market include:
• L'Oreal India Pvt Ltd.
• Prestige Cosmetics Corp
• The Estee Lauder Companies
• Sephora USA Inc.
• Shiseido Co Ltd.
• Coty Inc.
• Sally Hansen Inc.
• Revlon Inc.
• Kiko SpA
• OPI Products Inc.
• Markwins Beauty Brands Inc.
• China Glaze Co Ltd.
• INGLOT SP. Z O.O.
• Butter London LLC
• Orly International Inc.
• Colorbar Cosmetics Pvt Ltd.
• NARS Cosmetics Inc.
• Barry M Cosmetics Ltd.
• Deborah Lippmann collection LLC
• Smith & Cult LLC
• Kinetics Cosmetics Inc.
• Mavala International SA
• Ella+Mila Inc.
• Ciaté London Ltd.
• Floss Gloss Ltd.
• Art of Beauty Company Inc.
• Jessica Cosmetics International Inc.
• JINsoon Hand & Foot Spa Inc.
What are the Regional Insights into the Nail Polish Market?
North America was the largest region in the nail polish market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nail polish market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
