Global Precision Viticulture Growth Analysis 2025, Forecast To 2034
26 Mar, 2025
What Has Been The Evolution of the Precision Viticulture Market in Recent Years?
The precision viticulture market has seen considerable growth due to a variety of factors.
• There has been a rapid increase in the size of the precision viticulture market in the past few years. The market is projected to expand from $1.47 billion in 2024 to $1.64 billion in 2025, indicating a compound annual growth rate (CAGR) of 11.0%.
Factors that contributed to this growth during the historical period include an expansion in grape land and production, a rise in the demand for wine production, a heightened focus on operational efficiency, a growing emphasis on climate change adaptation, and escalating concerns regarding the environment.
How Will the Precision Viticulture Market?
The precision viticulture market is expected to maintain its strong growth trajectory in upcoming years.
• The market for precision viticulture is predicted to experience a significant expansion in the coming years, with projections estimating its worth at $2.45 billion by 2029, an increase embodied in a compound annual growth rate (CAGR) of 10.7%.
This surge over the forecast period is linked to several factors including an increase in global wine consumption, a heightened demand for sustainable farming practices, enhanced consumer interest in traceability and transparency, an increased requirement for water and resource preservation, and an expansion in global vineyard territory. Key trends predicted to bring relevance to the forecast period are the incorporation of internet of things (IoT) and sensor technology, advancements in vineyard machinery, the infusion of artificial intelligence (AI) and machine learning (ML), the evolution of analytical tools, and breakthroughs in crop management techniques.
Which Factors Are Boosting Growth In The Precision Viticulture Market?
The growth of the precision viticulture market is anticipated to surge owing to the rise in grape land and production. Grape land and production pertain to the farming of grapevines, covering agricultural activities, climate factors, soil status, and harvesting mechanisms required for grape growth aimed at multiple applications like wine production and direct intake. The expansion in grape land and production is fueled by the escalating worldwide wine demand and ameliorated farming techniques enhancing the yield, thereby rendering grape farming more lucrative. Precision viticulture augments grape land and production by utilizing cutting-edge technologies such as sensors, drones, and data analytics to keep a check on soil wellness, manage resources effectively, and boost grape output and grade while reducing environmental harm. For instance, in August 2023, the California Department of Food and Agriculture, a USA government agency, reported that in 2022, grape production's cash receipts were $5.5 billion, indicating a 6.3% growth from 2021. Consequently, the surge in grape land and production spurs the precision viticulture market's expansion.
What Key Areas Define The Segmentation Of The Global Precision Viticulture Market?
The precision viticulture market covered in this report is segmented –
1) By Component: Software, Hardware, Services
2) By Technology: Guidance Systems, Variable Rate Technology, Remote Sensing
3) By Application: Irrigation Management, Yield Monitoring, Weather Tracking And Forecasting, Inventory Management Crop Scouting, Field Mapping, Farm Labor Management, Financial Management
Subsegments:
1) By Software: Vineyard Management Software, Geographic Information System (GIS) Software, Remote Sensing Software, Data Analytics Software
2) By Hardware: Sensors, Drones, Variable Rate Technology (VRT) Equipment, GPS Systems
3) By Services: Data Analytics And Consulting Services, Cloud-Based Solutions, Training And Support Services, System Integration Services
How Are Emerging Trends Reshaping The Dynamics Of The Precision Viticulture Market?
Major companies operating in the precision viticulture market are focusing on developing advanced solutions, such as GPS receivers, to optimize vineyard management, enhance yield prediction, and improve resource efficiency. A GPS receiver is an electronic device that calculates its location, speed, and time by triangulating signals from at least four satellites in the Global Positioning System (GPS) network to provide accurate coordinates. For instance, in July 2024, VineView SAI Inc., a Canada-based remote sensing company, launched PinPoint RTK, a handheld GPS receiver to provide vineyard operators with highly accurate data collection capabilities. This receiver provides exceptional accuracy within 2-5 centimeters for precise vineyard data collection. It includes three programmable buttons for customizable data logging and integrates seamlessly with the VineView mobile app for real-time tracking at the individual plant level, enhancing decision-making and operational efficiency in vineyard management.
Who Are the Key Players In The Precision Viticulture Market?
Major companies operating in the precision viticulture market are:
• Deere And Company
• Corteva Inc.
• AGCO Corporation
• Hexagon AB
• Valmont Industries Inc.
• Bucher Vaslin S.A.
• Trimble Inc.
• Topcon Corporation
• Lindsay Corporation
• Raven Industries Inc.
• TeeJet Technologies
• Hortau Technologies Inc.
• Caffini S.P.A.
• Ateknea Solutions
• Gamaya
• Fruition Sciences
• Chouette
• Deep Planet
• VineView Technologies Ltd.
• vitiDron SLU
What Is The Most Dominant Region In The Precision Viticulture Market?
Europe was the largest region in the precision viticulture market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the precision viticulture market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.