The Public Opinion And Election Polling Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Public Opinion And Election Polling Market?
The market size of the public opinion and election polling has been on a consistent growth trend recently. Specifically, the market value will rise from $8.7 billion in 2024 to $8.93 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 2.7%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Public Opinion And Election Polling Industry?
The projected market size for the Public Opinion And Election Polling Global Market by 2029 is projected to be $10.23 billion. Additionally, this market is expected to grow at a compound annual growth rate (CAGR) of 3.5%
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What are the Key Growth Drivers Fueling the Public Opinion And Election Polling Market?
The key drivers in the public opinion and election polling market are:
• The rise of social media and digital platforms impacting public opinion
• Increasing polarization and changes in political climate
• Emergence of issue-centric campaigns in politics
• Demographic changes, diversity and evolution of communication channels
Global Market Segmentation: Identifying Major Public Opinion And Election Polling Industry Segments
The public opinion and election polling market covered in this report is segmented –
1) By Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews
2) By Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types
3) By Application: Public Opinion, Election Polling
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What are the Emerging Trends Shaping the Future of the Public Opinion And Election Polling Market?
The key trends in the public opinion and election polling market are:
• The influence of social media and digital platforms is a major trend.
• The globalization of polling practices is emerging as an impactful trend.
• The challenge of achieving high response rates is shaping the future of the market.
• Public trust in polling and adaptability to societal changes are also significant trends.
Who Are the Top Competitors & Leading Players in the Public Opinion And Election Polling Market?
Major companies in the public opinion and election polling market are:
• Nielsen Holdings plc
• Ipsos SA
• SurveyMonkey Market Research Solutions
• YouGov plc
• Gallup Inc.
• Marist Institute for Public Opinion
• Harris Insights & Analytics LLC
• Gnosis Partners LLC
• Morning Consult LLC
• Group Dynamics In Focus LLC
• Rasmussen Reports LLC
• Pew Research Center
• Eastcoast Research Inc.
• Quinnipiac University Polling Institute
• Public Policy Polling LLC
• CNN/ORC International
• Monmouth University Polling Institute
• Emerson College Polling
• SurveyUSA Inc.
• Zogby Analytics LLC
• Washington Post-ABC News Poll
• NBC News/Wall Street Journal Poll
• Fox News Poll
• CBS News Poll
• Reuters/Ipsos Poll
• IBD/TIPP Poll
• The Economist/YouGov Poll
• Suffolk University/USA Today Poll
• The Roper Center for Public Opinion Research
• Elway Research Inc.
• Field Research Corporation (Field Poll)
• Franklin Pierce University Polling Institute
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the public opinion and election polling market in 2024
